{"podcast":{"title":"Commerce Famous Podcast","slug":"commerce-famous-podcast-6397620","podcast_index_feed_id":6397620,"rss_url":"https://feeds.simplecast.com/PiWpo27i","website_url":"https://www.shopware.com/en/commerce-famous-podcast/","image_url":"https://image.simplecastcdn.com/images/7c32f0ca-bb5c-48bf-8234-a60640c527be/b55c9c93-8ef2-4620-b84c-f1a17d648209/3000x3000/commerce-famous-thumbnail.jpg?aid=rss_feed","author":"Jason Nyhus","episode_count":70,"summary":"Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.","last_synced_at":"2026-06-16T06:19:58.105032+00:00","page_url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620"},"episode":{"title":"S4E3: Sarah Falcon","slug":"s4e3-sarah-falcon","published_at":"2026-03-09T16:42:25+00:00","page_url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620/s4e3-sarah-falcon","show_page_url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620","url":"https://www.shopware.com/en/commerce-famous-podcast/","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/c44308f1-df57-40a6-bdfc-dd90f899c26c/2a5b46a1-42a4-4753-b7a9-fcfeaf6b184d/episodes/audio/group/e7795f75-2950-4624-a6d9-cd6f0bb52f4e/group-item/1ee5a333-6e67-4ddf-ba95-98744f9b6273/128_default_tc.mp3?aid=rss_feed&feed=PiWpo27i","summary":"In this episode Sarah Falcon, SVP of Global Marketing at B2B Ecommerce Association and Founder of Falcon Consulting, shares how manufacturers and distributors are transforming their approach to e-commerce and the compelling shift happening right now in B2B sales and marketing, and what it takes to thrive in complexity. Tune in to hear about Sarah’s journey from early digital marketing days to leading global B2B e-commerce initiatives. She shares her firsthand experiences navigating channel conflict, change management, and the real reasons why B2B sales teams are embracing digital faster than ever—despite initial resistance. If you’re a manufacturer, distributor, or B2B marketer feeling stuck on how to adapt, this episode is your blueprint for making digital work for your business.","meta_description":"In this episode Sarah Falcon, SVP of Global Marketing at B2B Ecommerce Association and Founder of Falcon Consulting, shares how manufacturers and distribu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2128,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-famous-podcast-6397620/episodes/s4e3-sarah-falcon/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-famous-podcast-6397620/s4e3-sarah-falcon.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}