{"podcast":{"title":"Cold Call","slug":"cold-call-634317","podcast_index_feed_id":634317,"rss_url":"http://feeds.harvardbusiness.org/harvardbusiness/cold-call","website_url":"https://hbr.org/podcasts/cold-call","image_url":"https://hbr.org/resources/images/podcasts/1400-cold-call-lg.jpg","author":"HBR Presents / Brian Kenny (podcasts@hbr.org)","episode_count":287,"summary":"Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/cold-call-634317"},"episode":{"title":"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy","slug":"how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy","published_at":"2026-03-17T11:10:39+00:00","page_url":"https://stenobird.com/podcast/cold-call-634317/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy","show_page_url":"https://stenobird.com/podcast/cold-call-634317","url":"https://hbr.org/podcast/2026/03/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy","audio_url":"https://audio.hbr.org/cold-call/20260313164835-HowSoftwareStartupInsightSquaredWrestledwithCreatinganOptimalSalesandMarketingStrategy.mp3","summary":"Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a marketing-centric one? Which strategy was optimal for their venture’s next phase of growth? Harvard Business School Senior Lecturer Mark Roberge joins Brian Kenny to discuss the case, “InsightSquared: Developing the Sales and Marketing Plan” and ideas related to his new book, The Science of Scaling.","meta_description":"Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1907,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cold-call-634317/episodes/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cold-call-634317/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}