{"podcast":{"title":"Cold Call","slug":"cold-call-634317","podcast_index_feed_id":634317,"rss_url":"http://feeds.harvardbusiness.org/harvardbusiness/cold-call","website_url":"https://hbr.org/podcasts/cold-call","image_url":"https://hbr.org/resources/images/podcasts/1400-cold-call-lg.jpg","author":"HBR Presents / Brian Kenny (podcasts@hbr.org)","episode_count":291,"summary":"Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.","last_synced_at":"2026-07-22T04:19:35.615623+00:00","page_url":"https://stenobird.com/podcast/cold-call-634317"},"episode":{"title":"How a Museum Marketing Team Used AI to Bring People Closer to Art","slug":"how-a-museum-marketing-team-used-ai-to-bring-people-closer-to-art","published_at":"2026-07-21T13:07:27+00:00","page_url":"https://stenobird.com/podcast/cold-call-634317/how-a-museum-marketing-team-used-ai-to-bring-people-closer-to-art","show_page_url":"https://stenobird.com/podcast/cold-call-634317","url":"https://hbr.org/podcast/2026/07/how-a-museum-marketing-team-used-ai-to-bring-people-closer-to-art","audio_url":"https://audio.hbr.org/cold-call/20260717104946-HowaMuseumMarketingTeamUsedAItoBringPeopleClosertoArt.mp3","summary":"In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team explored animating a canonical artwork using AI-generated avatars as part of a digital campaign. While the approach promised novelty and attention, it raised internal concerns about brand authenticity, interpretive authority, donor relations, and reputational risk. Harvard Business School Assistant Professor Julian De Freitas and Harvard Art Museums Director of Marketing John Connolly join host Brian Kenny to discuss the case, Harvard Art Museums: When Art Meets Artificial Intelligence. They explore tensions between innovation and brand stewardship in cultural marketing, organizational barriers to new technology adoption, and the strategic use of emerging technologies in brand management.","meta_description":"In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attend…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1602,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cold-call-634317/episodes/how-a-museum-marketing-team-used-ai-to-bring-people-closer-to-art/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cold-call-634317/how-a-museum-marketing-team-used-ai-to-bring-people-closer-to-art.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}