{"podcast":{"title":"Coffeez with Joe Shalaby","slug":"coffeez-with-joe-shalaby-6769774","podcast_index_feed_id":6769774,"rss_url":"https://feeds.redcircle.com/0e5cf124-6d7a-449e-8189-589a00fbf95a","website_url":"https://redcircle.com/shows/coffeez-for-closers-with-joe-shalaby","image_url":"https://media.redcircle.com/images/2026/6/30/20/a213e0e0-2380-4a69-b18e-b7ce42670e8f_joe_podcast_cover.jpg","author":"Joseph Shalaby","episode_count":140,"summary":"Hosted by Joseph Shalaby, Founder and CEO of E Mortgage Capital, this isn’t your typical business podcast. Each episode brings you inside the minds of high-level entrepreneurs, investors, athletes, celebrities, and cultural voices shaping today’s economy — not just what they do, but how they actually win. From raw origin stories and early struggles to the real mechanics behind how money is made, scaled, and sometimes lost, Joe cuts through the noise to get to what matters. No fluff. No surface-level answers. Set inside the world of Coffeez, every conversation unfolds with intention — how they started, how they built, what it cost them, and what separates them now. Whether you're building something, investing in something, or simply trying to understand how the game really works, Coffeez with Joe Shalaby delivers unfiltered insight from people who are actually in it.","last_synced_at":"2026-07-17T04:19:24.226960+00:00","page_url":"https://stenobird.com/podcast/coffeez-with-joe-shalaby-6769774"},"episode":{"title":"From Uber Driver to Nutrition Founder | James Oliver Built Atlas Protein Bars","slug":"from-uber-driver-to-nutrition-founder-james-oliver-built-atlas-protein-bars","published_at":"2026-03-13T17:00:36+00:00","page_url":"https://stenobird.com/podcast/coffeez-with-joe-shalaby-6769774/from-uber-driver-to-nutrition-founder-james-oliver-built-atlas-protein-bars","show_page_url":"https://stenobird.com/podcast/coffeez-with-joe-shalaby-6769774","url":"https://redcircle.com/shows/0e5cf124-6d7a-449e-8189-589a00fbf95a/episodes/1ce9adaf-6353-49b5-9a66-48c113243f64","audio_url":"https://dts.podtrac.com/redirect.mp3/audio1.redcircle.com/episodes/1ce9adaf-6353-49b5-9a66-48c113243f64/stream.mp3","summary":"Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet. In this episode of Coffeez for Closers, James explains how a search for clean, real food protein bars led him to create his own product from his kitchen before traveling abroad. What began as a personal solution eventually became Atlas Bars, a brand focused on real food ingredients, high protein, and low sugar nutrition. In this conversation we discuss: • Why most protein bars are overly processed • Building a food startup from scratch • The challenge of scaling a product made with real ingredients • Driving Uber to fund the first production run • Lessons from launching in a competitive industry For entrepreneurs, founders, and anyone building a product company, this episode highlights the persistence required to turn an idea into a real business. Hosted by Joseph Shalaby Coffeez for Closers Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy","meta_description":"Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet. In this episode of Cof…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2743,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/coffeez-with-joe-shalaby-6769774/episodes/from-uber-driver-to-nutrition-founder-james-oliver-built-atlas-protein-bars/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/coffeez-with-joe-shalaby-6769774/from-uber-driver-to-nutrition-founder-james-oliver-built-atlas-protein-bars.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}