{"podcast":{"title":"Coffee with Jon - Think Big. Get Unstuck. Grow Your Business","slug":"coffee-with-jon-think-big-get-unstuck-grow-your-business-521729","podcast_index_feed_id":521729,"rss_url":"https://thinkbusiness.libsyn.com/rss","website_url":"https://jondwoskin.com/jons-think-business-podcast/","image_url":"https://static.libsyn.com/p/assets/2/0/3/5/2035028b7078dc5ad959afa2a1bf1c87/CoffeeWithJon-AlbumArt-2026.jpg","author":"Jon Dwoskin","episode_count":2877,"summary":"Coffee with Jon -Formerly THINK Business Deep, soulful conversations with executives, managers, and sales professionals who are making a real difference — in their companies, their communities, and within themselves. Inspired by the legendary Larry King, Coffee with Jon brings you 1:1 interviews built around curiosity, authenticity, and the art of truly listening. Like King, host Jon Dwoskin puts the guest and their journey at the center of every conversation — asking the questions that uncover not just what people do, but why they do it, and what drives them to show up and lead the way they do. Every episode is a chance to see the bigger picture, shift your perspective, and find the spark that moves you to your own next level. Pull up a chair. Pour yourself a cup of coffee and let's - Get Unstuck & THINK BIG!","last_synced_at":"2026-06-14T10:18:48.357272+00:00","page_url":"https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729"},"episode":{"title":"Rai Cornell on Using Psychology to Create Better Marketing","slug":"rai-cornell-on-using-psychology-to-create-better-marketing","published_at":"2026-05-26T12:46:03+00:00","page_url":"https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/rai-cornell-on-using-psychology-to-create-better-marketing","show_page_url":"https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729","url":"https://thinkbusiness.libsyn.com/rai-cornell-on-using-psychology-to-create-better-marketing","audio_url":"https://traffic.libsyn.com/secure/thinkbusiness/Jon_Dwoskin_TB_Live_Rai_Cornell_JG_4-30-2026.mp3?dest-id=620882","summary":"Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, helps B2B businesses become industry standouts by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term tactics like ads. Rai uses a psychology-driven marketing approach to ensure businesses attract prequalified, emotionally engaged buyers. Rai's journey began when she shifted from a career in mental health to marketing, realizing that traditional marketing methods failed to create meaningful connections. Leveraging her experience as a freelance writer since 2007 and psychologist since 2012, Rai is revolutionizing the way marketers connect with ideal buyers in our digital-everything world. Through her journey, Rai developed \"The ELITE Method,\" a framework that guides businesses to deeply understand their ideal buyer's psychology, build lasting demand-generation systems, and transform their brand reputations for long-term success and thought leadership. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Rai Cornell: Website: https://www.cornellcontentmarketing.com LinkedIn: https://www.linkedin.com/in/raicornell Facebook: https://www.facebook.com/cornellcontentmarketing *E - explicit language may be used in this podcast.","meta_description":"Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, helps B2B businesses become industry standouts by creating long-term dem…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1275,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/episodes/rai-cornell-on-using-psychology-to-create-better-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/rai-cornell-on-using-psychology-to-create-better-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}