{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":65,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-09-22T10:20:38.683196+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Will the Fractional CMO Model Work in My Niche?","slug":"will-the-fractional-cmo-model-work-in-my-niche","published_at":"2026-07-21T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/will-the-fractional-cmo-model-work-in-my-niche","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/3fdd0e60-3fe4-419d-a4b4-d5ce2bb5b2f6.mp3","summary":"\"Will the Fractional model actually work in MY niche?\" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients who'd be a great fit, or waiting to feel ready before they let themselves go for it. But here's what I want you to hear — the niche is NOT what makes the Fractional model work. What you're selling has nothing to do with the industry. It's YOU. It's your leadership. And that is valuable (and transferable) to any niche. In this episode, I’m breaking down: The 4 things that ACTUALLY tell you if a business is a fit for the Fractional model — and not one of them is the niche (steal the checklist!) The real reason marketers get stuck on the niche question and what you're REALLY saying when you ask \"will this work in my niche?\" What actually makes you feel ready for this role How I landed one of the biggest names in the online space as my very FIRST client in a niche I'd never worked in By the end of this episode, the niche question won't feel so important, because you'll know exactly what to look for instead. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Will the Fractional Model Work in Your Niche? 00:45 The Question You Should Be Asking Instead 01:30 The 4 Signs a Business Is Ready 02:30 Why Revenue and Budget Matter 03:45 Leadership Matters More Than Industry 05:00 Why Marketers Get Stuck on Niches 06:15 Your Skills Transfer Further Than You Think 07:00 Stop Waiting for the Perfect Niche","meta_description":"\"Will the Fractional model actually work in MY niche?\" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying…","key_points":[],"chapters":[],"topics":[],"duration_seconds":445,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/will-the-fractional-cmo-model-work-in-my-niche/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/will-the-fractional-cmo-model-work-in-my-niche.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}