{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Why Most Marketing Hires Fail (And How to Fix It)","slug":"why-most-marketing-hires-fail-and-how-to-fix-it","published_at":"2026-03-31T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/why-most-marketing-hires-fail-and-how-to-fix-it","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/c1ce3764-e94c-42eb-b278-39b424229074.mp3","summary":"I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other person. But most of the time, it’s actually no one’s fault. In today’s episode, I’m breaking down: The biggest misunderstanding around hiring marketing support Why you’re not getting better results The unrealistic expectations placed on one “unicorn” hire And the industry dynamic that keeps founders investing in tactics instead of building strategy If you’ve ever hired “marketing help” and still ended up feeling overwhelmed, unsupported, or unsure what’s actually working, this episode is for you. And if you’re a marketer, this will help you see where unclear roles and structural gaps are setting you up for failure — even when you’re doing the best you can. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Marketing Hires Keep Failing 01:00 The Biggest Hiring Mistake Founders Make 02:30 More Marketing Doesn't Mean Better Results 04:15 Why Strategy and Execution Are Different Jobs 05:45 The Unicorn Myth That's Burning Everyone Out 07:45 Why Great Marketers Still Struggle 08:45 The Fractional CMO Advantage 10:00 The Industry Problem Nobody Talks About 11:00 Leadership vs Execution: The Real Question","meta_description":"I see this all the time — founders frustrated with their hires, marketers frustrated with their clients, and everyone pointing the finger at the other per…","key_points":[],"chapters":[],"topics":[],"duration_seconds":710,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/why-most-marketing-hires-fail-and-how-to-fix-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/why-most-marketing-hires-fail-and-how-to-fix-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}