{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Why I'm Not Taking On More Clients (Even Though I Could)","slug":"why-i-m-not-taking-on-more-clients-even-though-i-could","published_at":"2026-06-30T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/why-i-m-not-taking-on-more-clients-even-though-i-could","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/9403a48f-a84c-4c4d-a024-a5ae92a8944e.mp3","summary":"Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want. And the most powerful thing you can do is get radically honest about where you're putting your energy. For years I’ve wanted to grow Fractional CMO School. This year, I finally am — and I'm pulling back the curtain on exactly why, what I'm building, and the vision behind all of it. In this episode, I'm sharing: The decision that's reshaping my entire business this year — and the honest realization that got me here Why I'm intentionally protecting my space instead of filling it (and what that unlocks) The ecosystem I'm building behind the scenes — including an agency engine designed to send incredible Fractional leads straight to my students The mission that's driven me from day one: helping women build wealth on their own terms — and the bold number I'm committing to this year This one is personal, and it's a look at the bigger vision I'm building — for me, and for every ambitious marketer ready to step into their next level. If that's you, you're going to want to hear this. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why I'm Making a Big Change 01:00 The Conversation That Changed Everything 02:45 Why I Chose Fractional CMO School 04:30 The Bigger Mission Behind My Business 06:00 The Vision I'm Building 07:15 Choosing Growth Over Comfort 08:45 Why Fear Is Part of the Process 10:00 My Goal for the Next Year…","meta_description":"Here's something I've learned building this business: at a certain point, doing more of what's comfortable stops moving you toward what you actually want.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":685,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/why-i-m-not-taking-on-more-clients-even-though-i-could/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/why-i-m-not-taking-on-more-clients-even-though-i-could.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}