{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":65,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-09-22T10:20:38.683196+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"When Things Feel Hard: 5 Strategies to Help You Get Out of a Rut","slug":"when-things-feel-hard-5-strategies-to-help-you-get-out-of-a-rut","published_at":"2026-09-22T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/when-things-feel-hard-5-strategies-to-help-you-get-out-of-a-rut","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/87527382-e99a-491d-990d-0b8df7e64ca0.mp3","summary":"You know those seasons where business (or life) just feels harder than it should? A few things haven't gone your way. You've lost some momentum. You're questioning decisions you normally feel confident about. And somehow, without really noticing when it happened, you just don't feel quite like yourself. I've been through enough of these seasons to know that there are a handful of patterns I fall into every single time. They seem small in the moment, but together they can keep me stuck in a rut for way longer than I need to be. In this episode, I'm sharing: The five patterns I watch for when business (or life) starts to feel hard The subtle ways we can accidentally make a difficult season feel even heavier What I do differently now when I notice myself slipping into one of these patterns How I start finding my way back to feeling clear, grounded, and like myself again The questions I ask myself before making big decisions from a difficult headspace If you're in a season where you're overthinking everything, questioning what's next, or simply feeling a little off, this episode is for you. You might not be able to change everything that's happening around you right now. But there are things you can change about how you move through it, and sometimes that makes a much bigger difference than you'd expect. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 What to Do When Everything Feels Hard 01:30 The Habits That Make Hard Seasons Even Harder 02:25 #1: Take Care of You…","meta_description":"You know those seasons where business (or life) just feels harder than it should? A few things haven't gone your way. You've lost some momentum. You're qu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1154,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/when-things-feel-hard-5-strategies-to-help-you-get-out-of-a-rut/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/when-things-feel-hard-5-strategies-to-help-you-get-out-of-a-rut.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}