{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"What To Do When Your Fractional CMO Client Has No Team To Execute","slug":"what-to-do-when-your-fractional-cmo-client-has-no-team-to-execute","published_at":"2026-06-09T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/what-to-do-when-your-fractional-cmo-client-has-no-team-to-execute","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/51285990-f760-4e03-8a0e-e4216fd4aec9.mp3","summary":"The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it. Every Fractional CMO will eventually land a client who doesn't have the right team to do the work. How you handle is everything. In this episode, I break down: The 3 types of team gaps every fractional CMO will eventually hit The common mistakes that shift you from leader to doer fast (and are hard to come back from) 3 ways to solve team gaps without filling them ourself Plus, the reframe that turns this whole problem into a pricing and scoping opportunity in your favor. Your job as a fractional CMO is to build and run the marketing function. Not to be the marketing function. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 The Fastest Way to Devalue Yourself as a CMO 01:15 The 3 Team Gaps Every Fractional CMO Will Face 04:15 The Mistakes That Turn CMOs Into Doers 07:30 Stop Taking Ownership of Client Urgency 09:15 How Smart CMOs Solve Team Gaps 10:00 Build a Bench of Trusted Contractors 12:15 The Integrator and HR Partnership Strategy 15:15 Turning Team Gaps Into More Revenue 17:00 Protect Your Strategic Value","meta_description":"The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it. Every Fractional C…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1069,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/what-to-do-when-your-fractional-cmo-client-has-no-team-to-execute/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/what-to-do-when-your-fractional-cmo-client-has-no-team-to-execute.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}