{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO","slug":"what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo","published_at":"2026-03-17T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/9c3ab438-d3cd-4ea0-8cdc-1273a055f8aa.mp3","summary":"Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries, It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything. In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including: The 6 key things I own when planning campaigns or launches The difference between strategy and project management Where most CMOs overstep during a launch or campaign And the filter I use to protect my time and boundaries If you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/","meta_description":"Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries, It starts with mapping out a campaign or l…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1348,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/what-i-do-and-don-t-do-with-campaigns-and-launches-as-a-fractional-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}