{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Three Ways to Get Clients as a Fractional CMO (No Audience Needed)","slug":"three-ways-to-get-clients-as-a-fractional-cmo-no-audience-needed","published_at":"2026-03-03T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/three-ways-to-get-clients-as-a-fractional-cmo-no-audience-needed","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/a7424fdb-adc2-4044-a897-a3ccbe738b25.mp3","summary":"You don’t need a huge audience to get Fractional CMO clients. But you do need to stop approaching sales like a freelancer. If you’ve been posting educational content, creating freebies, or “putting yourself out there” and it’s not turning into clients, this episode will show you exactly why and what to do instead. Today, I’m breaking down the 3 fastest ways to get booked as a Fractional CMO — and what most marketers are doing wrong when they try. In this episode I break down: The three fastest ways to get Fractional CMO clients, like yesterday The biggest mistakes I see marketers make when they’re looking for clients A simple “start here” plan you can follow over the next 30 days to help you land clients fast And the one sentence that instantly positions you as a leader instead of “someone who helps with marketing” If you’re done hoping dream clients will just land in your inbox, and you're ready to take things into your hands and make it happen, this episode will show you exactly how to do that. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ RESOURCES Become a Booked Out CMO - Get my free cold pitch email templates here: Fractional CMO Sales Email Templates — The CMO Office","meta_description":"You don’t need a huge audience to get Fractional CMO clients. But you do need to stop approaching sales like a freelancer. If you’ve been posting educatio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1557,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/three-ways-to-get-clients-as-a-fractional-cmo-no-audience-needed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/three-ways-to-get-clients-as-a-fractional-cmo-no-audience-needed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}