{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner","slug":"the-ai-playbook-every-fractional-cmo-needs-to-get-hours-back-and-stay-ahead-with-callan-faulkner","published_at":"2026-01-09T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/the-ai-playbook-every-fractional-cmo-needs-to-get-hours-back-and-stay-ahead-with-callan-faulkner","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/26b3b832-33a1-4bb8-b9c5-2635f0769d5b.mp3","summary":"If you’re leading marketing in 2025, you can’t afford not to understand AI. In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 months with four AI-trained employees while working less than 40 hours a week. And here’s what matters: Callan isn’t teaching the surface-level “prompt for a caption” stuff you’ve already seen everywhere. She’s teaching what it actually looks like to become an AI Architect — building systems that give you back your time, protect your creative edge, and raise the quality of your work. We dig into: The shift from AI Offloader to AI Architect, and why it’s the next evolution of marketing leadership Why “opening a chat and generating content” is the fastest way to get generic, mediocre output The real unlock: documenting your frameworks and “genius” so AI can think like you, not like the internet The three projects Callan recommends every Fractional CMO build: a Brand Guardian, a Sales Wizard, and a Money Coach How to slow down up front (training systems) so you can move faster every week and reclaim real hours If you’ve been curious about AI but hesitant to go all-in because you don’t want to lose your voice, this conversation will change how you think about AI, leadership, and what’s possible in your business. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/","meta_description":"If you’re leading marketing in 2025, you can’t afford not to understand AI. In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Un…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3568,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/the-ai-playbook-every-fractional-cmo-needs-to-get-hours-back-and-stay-ahead-with-callan-faulkner/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/the-ai-playbook-every-fractional-cmo-needs-to-get-hours-back-and-stay-ahead-with-callan-faulkner.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}