{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Stop Posting on Social Media to Get Clients as a Fractional CMO","slug":"stop-posting-on-social-media-to-get-clients-as-a-fractional-cmo","published_at":"2026-05-26T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/stop-posting-on-social-media-to-get-clients-as-a-fractional-cmo","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/274ed526-5a19-4fd5-80f9-20172ef805a5.mp3","summary":"Posting on social media is one of the least effective easy to get clients as a Fractional CMO. I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route to landing high-ticket Fractional CMO clients. In this episode, I break down: 3 reasons social media isn't landing you high-ticket Fractional CMO clients Where high-ticket clients DO come from — and why most Fractionals are looking in the wrong place The reframe I give my students that ends the content hamster wheel for good How to make your channels work for you WITHOUT posting every day (you'll get hours back) If you've been grinding to create social media content on the daily, and not seeing the return on your time, you’ll love this video. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Social Media Didn't Build My Business 00:40 Why Most Social Media Leads Are Bad Fits 01:40 The Content Creation Hamster Wheel 02:50 How High-Ticket Clients Actually Buy 04:10 The Real Purpose of Social Media 05:20 How to Look Credible Without Posting Every Day 06:45 Why LinkedIn Beats Every Other Platform 07:30 Stop Chasing Content","meta_description":"Posting on social media is one of the least effective easy to get clients as a Fractional CMO. I'm a huge believer in being visible online — but social me…","key_points":[],"chapters":[],"topics":[],"duration_seconds":475,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/stop-posting-on-social-media-to-get-clients-as-a-fractional-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/stop-posting-on-social-media-to-get-clients-as-a-fractional-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}