{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":65,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-09-22T10:20:38.683196+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"She Left Her \"Dream Job\" to Bet on Herself - And 6x'd Her Income","slug":"she-left-her-dream-job-to-bet-on-herself-and-6x-d-her-income","published_at":"2026-08-07T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/she-left-her-dream-job-to-bet-on-herself-and-6x-d-her-income","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/a3c78ece-cff2-4967-944c-34899cc67463.mp3","summary":"I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go \"wow, you work THERE?\" - and slowly realizing it's just not filling your cup anymore. That's exactly where my guest this week was. Sydney Hagel left a big-name corporate job to start The Cozy Agency, and just over a year in she's on track to 6x her income. But the part I loved most about our conversation is how real she gets about that first year - the mistakes, the imposter syndrome, and what it really took to get to where she is now. In this episode of the CMO School podcast, we get into: How Sydney Hagel knew it was time to leave corporate - and what made her quit with no plan What her first year in business looked like (including the money mistakes she made) How she lands high-ticket clients (it’s SO much simpler than you might think) The one thing she cared about more than profit in year one - and why it ended up building her whole client roster How she went from \"I'll never make good money again\" to 6x-ing her income in a single year If you're waiting to feel ready before you go after the big thing - the new niche, the bigger client, the leap out of your 9 to 5 - this is a conversation I want you to hear. Because you don't have to have it all figured out. You just have to be willing to bet on yourself before it feels safe. Learn more about Sydney: Instagram LinkedIn GetCozy Learn more about Callan Faulkner , AI expert Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-scho…","meta_description":"I think a lot of us have been there, - sitting in a job that looks amazing from the outside, the kind where people go \"wow, you work THERE?\" - and slowly…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1971,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/she-left-her-dream-job-to-bet-on-herself-and-6x-d-her-income/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/she-left-her-dream-job-to-bet-on-herself-and-6x-d-her-income.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}