{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":65,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-09-22T10:20:38.683196+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Miranda Doubled Her Income Working Less as a Fractional CMO","slug":"miranda-doubled-her-income-working-less-as-a-fractional-cmo","published_at":"2026-08-11T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/miranda-doubled-her-income-working-less-as-a-fractional-cmo","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/0792b8a3-9366-43a8-be94-3b43f6947015.mp3","summary":"What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love? In this episode, I’m joined by Fractional CMO School alum Miranda Holland to talk about how she went from working 40+ hours a week, to doubling her income, working just 30 hours a week as a Fractional CMO. Before Fractional CMO School, Miranda found herself reacting to whatever marketing requests her clients had, instead of steering the process and strategy. Fractional CMO School gave her the framework she needed to step into leadership and create the spacious business she’d always wanted. In this episode we cover: The frameworks that helped her package, position, and price her expertise What gave her the confidence to leave her full-time job and go all-in on her business How she realized she was undercharging – and how her perspective on pricing changed The mindset and imposter syndrome work that came with becoming an entrepreneur and CMO What her business and life look like now that she has more control over her time, income, and capacity If you’re curious about Fractional CMO School, and want to hear all about Miranda’s transformation from employee to Fractional CMO, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Meet Miranda: From Corporate Marketer to Fractional CMO 02:30 Taking the Leap & Leaving Her Full-Time Job 04:05 The Framework That Gave Her Confidence 06:08 From Order Taker to Marketing…","meta_description":"What if you could leave your full-time job, work fewer hours, and nearly double your income - all while doing work you actually love? In this episode, I’m…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1493,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/miranda-doubled-her-income-working-less-as-a-fractional-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/miranda-doubled-her-income-working-less-as-a-fractional-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}