{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"How to Shift From Doing Marketing to Leading Marketing as a Fractional CMO","slug":"how-to-shift-from-doing-marketing-to-leading-marketing-as-a-fractional-cmo","published_at":"2026-04-28T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/how-to-shift-from-doing-marketing-to-leading-marketing-as-a-fractional-cmo","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/2eae26ef-5250-409c-b7d4-55eb3d562f06.mp3","summary":"What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, and whether you burn out. If you've ever felt like you're executing all the marketing while your client sees you as someone who takes direction instead of sets it, this episode will help you understand why. In this episode, I break down: The four things a CMO actually owns (and where execution lives) The daily filter you use to know if you're staying in the right scope Why staying in execution keeps you invisible — and what that costs you What happens when you start setting these boundaries This shift isn't about confidence or willpower. It's about clarity on your role. And once you have that, everything changes — how your client sees you, what you charge, how much control you have over your time. Because stepping into the CMO role isn't about doing more. It's about operating at a different level. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Most Marketers Struggle to Lead 01:00 What a CMO Actually Does 02:00 Strategy: The CMO's First Responsibility 04:00 Resource Allocation and Team Decisions 06:00 Accountability Without Doing the Work 08:00 The 30,000-Foot View of Marketing 09:15 What CMOs Should Never Do 10:45 The Filter I Use Every Day 12:15 How to Stop Being the Doer 14:00 The 3-Step Shift Into Leadership","meta_description":"What you spend your time on determines everything — how visible you are to your client, how much authority you actually have, how much they'll pay you, an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":997,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/how-to-shift-from-doing-marketing-to-leading-marketing-as-a-fractional-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/how-to-shift-from-doing-marketing-to-leading-marketing-as-a-fractional-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}