{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO","slug":"how-to-sell-fractional-cmo-services-sales-secrets-from-a-7-figure-cmo","published_at":"2026-05-05T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/how-to-sell-fractional-cmo-services-sales-secrets-from-a-7-figure-cmo","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/e7a04f64-9303-49ce-8285-fa9ff9dd298e.mp3","summary":"Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills. In this episode, I'm breaking down every lesson that got me there: The mindset shift that made selling stop feeling gross The one thing you can do to make people feel understood before you've pitched anything, Why I turn people away — and how it's built my business How to lead a sales call so you're never getting interviewed How to say your high-ticket prices without flinching. And what you can do to get better at sales. If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 I Used to Hate Sales 01:00 The 3 Shifts That Changed Everything 01:30 Why Sales Is Really Service 02:45 Empathy Is Your Competitive Advantage 04:00 The Power of Selling With Integrity 05:15 How to Lead a Sales Call 07:45 The Secret to Saying Your Price Confidently 10:00 The Only Way to Get Better at Sales 11:10 Why Confidence Comes From Reps","meta_description":"Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into…","key_points":[],"chapters":[],"topics":[],"duration_seconds":765,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/how-to-sell-fractional-cmo-services-sales-secrets-from-a-7-figure-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/how-to-sell-fractional-cmo-services-sales-secrets-from-a-7-figure-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}