{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit","slug":"how-to-become-a-fractional-cmo-5-things-to-do-before-you-quit","published_at":"2026-06-16T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/how-to-become-a-fractional-cmo-5-things-to-do-before-you-quit","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/d322f4b3-2abe-4838-a011-daffc0bd9bfe.mp3","summary":"Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call. The advice to \"just take the leap\" is great — I'm a huge believer in moving fast — but going Fractional is a business build, not a job change, and the best time to start building it is while you've still got a paycheck coming in. In this episode, I break down: The 5 things I'd do BEFORE quitting my corporate job to go Fractional (you can steal the exact list!) The asset you should be building while you're still inside the company (it'll sell for you for the next 5 years) The exact ask I'd send to your network that warms up half your first clients without a single pitch The runway number that lets you charge what you're worth instead of what you need If you're sitting at your desk thinking \"I'm ready for this, but I have no idea where to start\" — you'll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Don't Quit Your Job Yet 01:00 The Positioning Advantage Most Marketers Miss 03:00 Build Proof Before You Need It 05:15 Learn From People Already Doing It 07:30 Start Building Your Reputation Now 09:15 Why LinkedIn Matters More Than You Think 11:00 The Runway and Offer Strategy That Changes Everything 12:20 Your Fractional CMO Exit Plan","meta_description":"Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":787,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/how-to-become-a-fractional-cmo-5-things-to-do-before-you-quit/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/how-to-become-a-fractional-cmo-5-things-to-do-before-you-quit.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}