{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":65,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-09-22T10:20:38.683196+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"How I Structure My Contracts as a Fractional CMO (And Why I Make It Easy for Clients to Leave)","slug":"how-i-structure-my-contracts-as-a-fractional-cmo-and-why-i-make-it-easy-for-clients-to-leave","published_at":"2026-07-14T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/how-i-structure-my-contracts-as-a-fractional-cmo-and-why-i-make-it-easy-for-clients-to-leave","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/e969a40f-e235-4529-aa47-15529a8ff949.mp3","summary":"Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Fractional CMO work and feeling completely overwhelmed by the contract side of things. OR not thinking about it at all… until something happens and they've got serious regrets. If your immediate thought is \"cool cool cool, can I just copy yours?\" 😂 — you absolutely can. I share exactly where you can grab all of my behind-the-scenes business systems in the episode! In this episode, I break down: How I structure my contracts after 5+ years of testing long-term, short-term, and month-to-month (steal the setup!) Why I DON'T lock clients into long-term contracts — and what I do instead The scope language that keeps you from ever being \"in default\" of your own contract The tool I use to get a new contract out to a client in under 2 minutes The sneaky little feature that gives me a heads up when a client might be about to give their notice And at under 10 minutes, it's probably the quickest (and least painful) way you'll ever learn about contracts. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why I Don't Use Long-Term Contracts 01:15 The Contract Structure That Works Best 02:30 Protect Yourself From Scope Creep 03:45 The Contract Tool I Use for Every Client 04:45 My Favorite PandaDoc Feature 05:30 Final Thoughts on Better Client Contracts","meta_description":"Contracts are probably one of the least exciting things we could possibly talk about, BUT I get so many questions from marketers making the leap into Frac…","key_points":[],"chapters":[],"topics":[],"duration_seconds":349,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/how-i-structure-my-contracts-as-a-fractional-cmo-and-why-i-make-it-easy-for-clients-to-leave/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/how-i-structure-my-contracts-as-a-fractional-cmo-and-why-i-make-it-easy-for-clients-to-leave.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}