{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"How I'm Using AI as a Fractional CMO to Deliver $15K+ Marketing Strategies","slug":"how-i-m-using-ai-as-a-fractional-cmo-to-deliver-15k-marketing-strategies","published_at":"2026-07-07T18:15:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/how-i-m-using-ai-as-a-fractional-cmo-to-deliver-15k-marketing-strategies","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/217e9d1a-61ec-492b-8d0e-b289ccb948d4.mp3","summary":"The advice to \"use AI to work faster\" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if you’re not careful. That’s why I’m breaking down the exact process I use to build my client strategies. In this episode, I break down: The 5-step process I use to build my $15K client strategies with AI (so you can set yourself up the same way) The biggest mistakes I see Fractionals making with AI in strategy work (the last one is the worst) How I set up my AI to get great output (instead of generic or AI sounding garble) How I use AI as a thought partner instead of having it do the thinking for me If you want to use AI for marketing strategy, or you already are, but you’re not happy with the output, you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 How I Cut Strategy Time in Half With AI 01:00 The Biggest AI Mistakes Marketers Make 02:45 Build AI Context Before You Prompt 04:15 Turn Your Thinking Into Better Strategy 05:45 Show AI What Great Looks Like 07:00 Why I Build Strategies Section by Section 08:45 The Final Review Most People Skip 10:00 Use AI as a Thought Partner, Not a Strategist 11:00 The Biggest AI Mistake to Avoid","meta_description":"The advice to \"use AI to work faster\" is great (I've cut my $15K client strategy build time nearly in HALF) but it’s really easy to get generic output if…","key_points":[],"chapters":[],"topics":[],"duration_seconds":691,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/how-i-m-using-ai-as-a-fractional-cmo-to-deliver-15k-marketing-strategies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/how-i-m-using-ai-as-a-fractional-cmo-to-deliver-15k-marketing-strategies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}