{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Fractional CMO vs Agency vs Contractor:  How Switching Between Roles Is Costing You","slug":"fractional-cmo-vs-agency-vs-contractor-how-switching-between-roles-is-costing-you","published_at":"2026-04-21T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/fractional-cmo-vs-agency-vs-contractor-how-switching-between-roles-is-costing-you","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/5eeb5a6a-c076-494a-a31a-9d8aba54604b.mp3","summary":"What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you're losing authority and pricing power. If you've ever found yourself executing work for a client while also calling yourself their Fractional CMO, this episode will help you understand why. In this episode, I'm breaking down: Exactly what to do in your first 90 days as a fractional CMO What you should do (and not do) in months one, two, and three How to integrate with the team and establish your rhythm as the leader Why this progression determines whether you operate like a CMO or a contractor This isn't about being rigid or distant. It's about clarity and boundaries. Because being a Fractional CMO isn't just about strategy — it's about the seat you're actually in. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Clients Don't See You as a Leader 00:45 Agency, Contractor, or Fractional CMO? 02:00 The Problem With Code Switching 03:15 Why Execution Shrinks Your Authority 04:30 The Scope Creep Trap 05:30 What Changes When You Stay in the CMO Seat 06:30 Why Your Pricing Starts to Make Sense 07:15 Pick a Lane and Stay There","meta_description":"What you call yourself matters less than what you actually do. And when you code-switch with the same client — saying CMO, operating as contractor — you'r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":471,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/fractional-cmo-vs-agency-vs-contractor-how-switching-between-roles-is-costing-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/fractional-cmo-vs-agency-vs-contractor-how-switching-between-roles-is-costing-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}