{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"Can I Be A Fractional CMO If I've Never Been A CMO Before?","slug":"can-i-be-a-fractional-cmo-if-i-ve-never-been-a-cmo-before","published_at":"2026-06-02T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/can-i-be-a-fractional-cmo-if-i-ve-never-been-a-cmo-before","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/5ea236ee-f41a-4185-8342-133c974fad1f.mp3","summary":"You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you. I’m breaking down: Why your past job title is not as important as you think it is The three things you need to be a CMO What to do when you’re not *quite* qualified for a role And the shift you need to make if you want to step into Fractional CMO work If you've been counting yourself out of Fractional CMO work because of what's on your resume — you're going to love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS 00:00 Can You Be a Fractional CMO Without the Title? 01:00 What the CMO Role Actually Is 02:00 The First Sign You're Already Thinking Like a CMO 03:15 Why Business Thinking Matters More Than Marketing Skills 04:45 Stop Acting Like an Executor 06:00 Nobody Is Going to Tell You You're Ready 04:50 The Bare Minimum You Need Online 05:40 How to Build Credibility Fast 06:10 Why I’d Focus on LinkedIn 06:45 Instagram Clients Are Different","meta_description":"You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not…","key_points":[],"chapters":[],"topics":[],"duration_seconds":434,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/can-i-be-a-fractional-cmo-if-i-ve-never-been-a-cmo-before/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/can-i-be-a-fractional-cmo-if-i-ve-never-been-a-cmo-before.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}