{"podcast":{"title":"Clubs Made Meaningful","slug":"clubs-made-meaningful-5574749","podcast_index_feed_id":5574749,"rss_url":"https://feed.podbean.com/brands-made-meaningful/feed.xml","website_url":"https://www.sussner.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13995006/CMM_Cover_Art.jpg","author":"Sussner","episode_count":120,"summary":"Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.","last_synced_at":"2026-07-28T00:20:52.470404+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749"},"episode":{"title":"Ep 115: The Data Behind Belonging with Dr. April Seifert of Sprocket CX","slug":"ep-115-the-data-behind-belonging-with-dr-april-seifert-of-sprocket-cx","published_at":"2026-06-15T13:55:59+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-115-the-data-behind-belonging-with-dr-april-seifert-of-sprocket-cx","show_page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749","url":"https://brands-made-meaningful.podbean.com/e/ep-115-the-data-behind-belonging-with-dr-april-seifert-of-sprocket-cx/","audio_url":"https://mcdn.podbean.com/mf/web/ezc4fujyqn4z7tfb/Episode_115_-_Audiob15b4.mp3","summary":"Satisfaction tells you whether someone enjoyed their last meal. It doesn't tell you whether they feel like they belong. April Seifert of Sprocket CX on what clubs aren't measuring, and why the most important question isn't how members feel about the food. Most clubs survey their members annually. They track NPS scores, read comment cards, and walk away feeling like they've done the work. But a high satisfaction score can quietly mask something more concerning: a member who rates everything a nine and still doesn't renew — not because the experience was bad, but because the belonging was never there. Join Derek Sussner and April Seifert, president and data scientist at Sprocket CX, as they explore the difference between measuring what members think and understanding why they stay. April brings a PhD in social cognitive psychology and years of work at the intersection of sports fan loyalty and human behavior — and the parallels to private club membership are sharper than you might expect. Whether you're a general manager wondering why strong operational scores aren't translating to member retention, a board trying to make sense of survey data that doesn't point anywhere useful, or a leader ready to ask better questions of your membership, this episode reframes what it means to truly understand your members. For more information, visit www.sussner.com #PrivateClub #ClubIndustry #LeadershipPodcast #Branding #BrandingStrategies #ClubsMadeMeaningful","meta_description":"Satisfaction tells you whether someone enjoyed their last meal. It doesn't tell you whether they feel like they belong. April Seifert of Sprocket CX on wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2887,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-115-the-data-behind-belonging-with-dr-april-seifert-of-sprocket-cx/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-115-the-data-behind-belonging-with-dr-april-seifert-of-sprocket-cx.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}