{"podcast":{"title":"Clubs Made Meaningful","slug":"clubs-made-meaningful-5574749","podcast_index_feed_id":5574749,"rss_url":"https://feed.podbean.com/brands-made-meaningful/feed.xml","website_url":"https://www.sussner.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13995006/CMM_Cover_Art.jpg","author":"Sussner","episode_count":116,"summary":"Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749"},"episode":{"title":"Ep 112: What Value Really Means to Members with Aaron Dawson, CCM of Viewpoint EQ","slug":"ep-112-what-value-really-means-to-members-with-aaron-dawson-ccm-of-viewpoint-eq","published_at":"2026-05-04T09:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-112-what-value-really-means-to-members-with-aaron-dawson-ccm-of-viewpoint-eq","show_page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749","url":"https://brands-made-meaningful.podbean.com/e/ep-112/","audio_url":"https://mcdn.podbean.com/mf/web/mqse2tznxn6p6844/Episode_112_-_Audio72sqp.mp3","summary":"Member satisfaction scores look solid. But when the survey asks about value, the numbers soften. Most boards reach for pricing adjustments or reworking their messaging, but what do you do when that shows no results? Join Derek Sussner and Aaron Dawson, founder of Viewpoint EQ and a club leader with more than 30 years in the industry, as they unpack why that gap between satisfaction and value has almost nothing to do with cost and everything to do with how easily the club fits into a member's life and how it makes them feel when they are there. Whether you are a board reviewing survey results you cannot fully explain, a general manager trying to close the gap between a great operation and a lukewarm value score, or a leader wondering how emotional intelligence connects to member retention, this episode reframes the conversation around two questions every club should be able to answer. For more information, visit www.sussner.com #PrivateClub #ClubIndustry #LeadershipPodcast #Branding #BrandingStrategies #ClubsMadeMeaningful","meta_description":"Member satisfaction scores look solid. But when the survey asks about value, the numbers soften. Most boards reach for pricing adjustments or reworking th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1827,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-112-what-value-really-means-to-members-with-aaron-dawson-ccm-of-viewpoint-eq/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-112-what-value-really-means-to-members-with-aaron-dawson-ccm-of-viewpoint-eq.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}