{"podcast":{"title":"Clubs Made Meaningful","slug":"clubs-made-meaningful-5574749","podcast_index_feed_id":5574749,"rss_url":"https://feed.podbean.com/brands-made-meaningful/feed.xml","website_url":"https://www.sussner.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/13995006/CMM_Cover_Art.jpg","author":"Sussner","episode_count":116,"summary":"Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749"},"episodes":[{"title":"Ep 114: Making a Milestone Meaningful with Casey Newman of Lakeside Country Club","slug":"ep-114-making-a-milestone-meaningful-with-casey-newman-of-lakeside-country-club","published_at":"2026-06-01T09:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-114-making-a-milestone-meaningful-with-casey-newman-of-lakeside-country-club","url":"https://brands-made-meaningful.podbean.com/e/ep-114-making-a-milestone-meaningful/","duration_seconds":1831,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-114-making-a-milestone-meaningful-with-casey-newman-of-lakeside-country-club/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-114-making-a-milestone-meaningful-with-casey-newman-of-lakeside-country-club.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 113: The Cost of Solving Before Understanding","slug":"ep-113-the-cost-of-solving-before-understanding","published_at":"2026-05-18T09:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-113-the-cost-of-solving-before-understanding","url":"https://brands-made-meaningful.podbean.com/e/ep-113-the-cost-of-solving-before-understanding/","duration_seconds":2218,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-113-the-cost-of-solving-before-understanding/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-113-the-cost-of-solving-before-understanding.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 112: What Value Really Means to Members with Aaron Dawson, CCM of Viewpoint 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of this episode resource."}]},{"title":"Ep 111: New GM: The Importance of the First 90 Days with Luke Burbach of The Club at Golden Valley","slug":"ep-111-new-gm-the-importance-of-the-first-90-days-with-luke-burbach-of-the-club-at-golden-valley","published_at":"2026-04-20T10:15:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-111-new-gm-the-importance-of-the-first-90-days-with-luke-burbach-of-the-club-at-golden-valley","url":"https://brands-made-meaningful.podbean.com/e/ep-111-new-gm-the-importance-of-the-first-90-days/","duration_seconds":1516,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-111-new-gm-the-importance-of-the-first-90-days-with-luke-burbach-of-the-club-at-golden-valley/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-111-new-gm-the-importance-of-the-first-90-days-with-luke-burbach-of-the-club-at-golden-valley.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 110: Club Differentiation in a Local Market","slug":"ep-110-club-differentiation-in-a-local-market","published_at":"2026-04-06T10:26:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-110-club-differentiation-in-a-local-market","url":"https://brands-made-meaningful.podbean.com/e/ep-110-club-differentiation-in-a-local-market/","duration_seconds":1199,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-110-club-differentiation-in-a-local-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-110-club-differentiation-in-a-local-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 109: How Membership Directors Create Belonging with Melissa Hansen of The Club at Olde Cypress","slug":"ep-109-how-membership-directors-create-belonging-with-melissa-hansen-of-the-club-at-olde-cypress","published_at":"2026-03-23T09:01:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-109-how-membership-directors-create-belonging-with-melissa-hansen-of-the-club-at-olde-cypress","url":"https://brands-made-meaningful.podbean.com/e/ep-109-how-membership-directors-create-belonging/","duration_seconds":1674,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-109-how-membership-directors-create-belonging-with-melissa-hansen-of-the-club-at-olde-cypress/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-109-how-membership-directors-create-belonging-with-melissa-hansen-of-the-club-at-olde-cypress.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 108: The Importance of a GM's First 90 Days","slug":"ep-108-the-importance-of-a-gm-s-first-90-days","published_at":"2026-03-09T09:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-108-the-importance-of-a-gm-s-first-90-days","url":"https://brands-made-meaningful.podbean.com/e/ep-108-the-importance-of-a-gms-first-90-days/","duration_seconds":1698,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-108-the-importance-of-a-gm-s-first-90-days/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-108-the-importance-of-a-gm-s-first-90-days.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 107: Building Culture Through Better Training with James Cronk of Guru Collective","slug":"ep-107-building-culture-through-better-training-with-james-cronk-of-guru-collective","published_at":"2026-02-23T10:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-107-building-culture-through-better-training-with-james-cronk-of-guru-collective","url":"https://brands-made-meaningful.podbean.com/e/ep-107-building-culture-through-better-training/","duration_seconds":2311,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-107-building-culture-through-better-training-with-james-cronk-of-guru-collective/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-107-building-culture-through-better-training-with-james-cronk-of-guru-collective.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 106: The Importance of Tradition","slug":"ep-106-the-importance-of-tradition","published_at":"2026-02-09T07:28:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-106-the-importance-of-tradition","url":"https://brands-made-meaningful.podbean.com/e/ep-106-the-importance-of-tradition/","duration_seconds":1531,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-106-the-importance-of-tradition/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-106-the-importance-of-tradition.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 105: Digital Belonging with Sean Bleyl of MembersFirst","slug":"ep-105-digital-belonging-with-sean-bleyl-of-membersfirst","published_at":"2026-01-26T06:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-105-digital-belonging-with-sean-bleyl-of-membersfirst","url":"https://brands-made-meaningful.podbean.com/e/digital-belonging/","duration_seconds":2643,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-105-digital-belonging-with-sean-bleyl-of-membersfirst/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-105-digital-belonging-with-sean-bleyl-of-membersfirst.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 104: The Courage to Lead Beyond Member Approval","slug":"ep-104-the-courage-to-lead-beyond-member-approval","published_at":"2026-01-12T19:54:11+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-104-the-courage-to-lead-beyond-member-approval","url":"https://brands-made-meaningful.podbean.com/e/ep-104-the-courage-to-lead-beyond-member-approval/","duration_seconds":1689,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-104-the-courage-to-lead-beyond-member-approval/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-104-the-courage-to-lead-beyond-member-approval.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 103: Designing for Belonging with Kevin Carroll of Peacock + Lewis","slug":"ep-103-designing-for-belonging-with-kevin-carroll-of-peacock-lewis","published_at":"2025-12-29T14:07:28+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-103-designing-for-belonging-with-kevin-carroll-of-peacock-lewis","url":"https://brands-made-meaningful.podbean.com/e/ep-103-club-design-with-kevin-carroll/","duration_seconds":2344,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-103-designing-for-belonging-with-kevin-carroll-of-peacock-lewis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-103-designing-for-belonging-with-kevin-carroll-of-peacock-lewis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 102: When Does Onboarding Actually Create Belonging?","slug":"ep-102-when-does-onboarding-actually-create-belonging","published_at":"2025-12-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-102-when-does-onboarding-actually-create-belonging","url":"https://brands-made-meaningful.podbean.com/e/ep-102-when-does-onboarding-actually-create-belonging/","duration_seconds":2177,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-102-when-does-onboarding-actually-create-belonging/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-102-when-does-onboarding-actually-create-belonging.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 101: Where Brand Meets Belonging with Jake Vogt, PGA of The Club at Golden Valley","slug":"ep-101-where-brand-meets-belonging-with-jake-vogt-pga-of-the-club-at-golden-valley","published_at":"2025-12-01T10:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-101-where-brand-meets-belonging-with-jake-vogt-pga-of-the-club-at-golden-valley","url":"https://brands-made-meaningful.podbean.com/e/qqqwf/","duration_seconds":1679,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-101-where-brand-meets-belonging-with-jake-vogt-pga-of-the-club-at-golden-valley/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-101-where-brand-meets-belonging-with-jake-vogt-pga-of-the-club-at-golden-valley.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 100: Takeaways From 5 Years of Private Club Branding","slug":"ep-100-takeaways-from-5-years-of-private-club-branding","published_at":"2025-11-17T09:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-100-takeaways-from-5-years-of-private-club-branding","url":"https://brands-made-meaningful.podbean.com/e/takeaways-from-5-years-of-private-club-branding/","duration_seconds":2500,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-100-takeaways-from-5-years-of-private-club-branding/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-100-takeaways-from-5-years-of-private-club-branding.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Preview: About Clubs Made Meaningful","slug":"preview-about-clubs-made-meaningful","published_at":"2025-11-16T10:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/preview-about-clubs-made-meaningful","url":"https://brands-made-meaningful.podbean.com/e/preview-about-clubs-made-meaningful/","duration_seconds":242,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/preview-about-clubs-made-meaningful/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/preview-about-clubs-made-meaningful.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 99: Why Private Clubs Undertake Branding Work","slug":"ep-99-why-private-clubs-undertake-branding-work","published_at":"2025-11-03T17:08:46+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-99-why-private-clubs-undertake-branding-work","url":"https://brands-made-meaningful.podbean.com/e/why-private-clubs-undertake-branding-work/","duration_seconds":1588,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-99-why-private-clubs-undertake-branding-work/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-99-why-private-clubs-undertake-branding-work.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 98: From Brand Strategy to Reality with Alyssa Riegel of Frenchman's Creek Beach & Country Club","slug":"ep-98-from-brand-strategy-to-reality-with-alyssa-riegel-of-frenchman-s-creek-beach-country-club","published_at":"2025-10-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-98-from-brand-strategy-to-reality-with-alyssa-riegel-of-frenchman-s-creek-beach-country-club","url":"https://brands-made-meaningful.podbean.com/e/ep-98-from-brand-strategy-to-reality/","duration_seconds":2498,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-98-from-brand-strategy-to-reality-with-alyssa-riegel-of-frenchman-s-creek-beach-country-club/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-98-from-brand-strategy-to-reality-with-alyssa-riegel-of-frenchman-s-creek-beach-country-club.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 97: How To Educate Your Club on Brand Thinking","slug":"ep-97-how-to-educate-your-club-on-brand-thinking","published_at":"2025-10-06T06:00:00+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-97-how-to-educate-your-club-on-brand-thinking","url":"https://brands-made-meaningful.podbean.com/e/ep-97-how-to-educate-your-club-on-brand-thinking/","duration_seconds":2323,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-97-how-to-educate-your-club-on-brand-thinking/transcription-requests","description":"Idempotently 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Architects","slug":"ep-96-from-managing-clubs-to-shaping-clubhouses-with-skip-avery-of-stone-group-architects","published_at":"2025-09-22T12:41:34+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-96-from-managing-clubs-to-shaping-clubhouses-with-skip-avery-of-stone-group-architects","url":"https://brands-made-meaningful.podbean.com/e/ep-96-from-managing-clubs-to-shaping-clubhouses/","duration_seconds":1893,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-96-from-managing-clubs-to-shaping-clubhouses-with-skip-avery-of-stone-group-architects/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-96-from-managing-clubs-to-shaping-clubhouses-with-skip-avery-of-stone-group-architects.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep 95: Club Culture Drives Member Experience","slug":"ep-95-club-culture-drives-member-experience","published_at":"2025-09-08T04:43:20+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-95-club-culture-drives-member-experience","url":"https://brands-made-meaningful.podbean.com/e/ep-95-club-culture-drives-member-experience/","duration_seconds":2323,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-95-club-culture-drives-member-experience/transcription-requests","description":"Idempotently request low-priority transcript 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resource."}]},{"title":"Ep 92: How Course Architecture Shapes Club Identity with Drew Rogers, Golf Course Architect","slug":"ep-92-how-course-architecture-shapes-club-identity-with-drew-rogers-golf-course-architect","published_at":"2025-07-28T14:15:12+00:00","page_url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-92-how-course-architecture-shapes-club-identity-with-drew-rogers-golf-course-architect","url":"https://brands-made-meaningful.podbean.com/e/ep-92/","duration_seconds":1733,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clubs-made-meaningful-5574749/episodes/ep-92-how-course-architecture-shapes-club-identity-with-drew-rogers-golf-course-architect/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clubs-made-meaningful-5574749/ep-91-brand-s-role-in-club-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}]}