{"podcast":{"title":"Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth","slug":"clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","podcast_index_feed_id":3495155,"rss_url":"https://feeds.captivate.fm/hands-on-business-the-h/","website_url":"https://healthcareexportaccelerator.com/","image_url":"https://artwork.captivate.fm/2721c613-6ea8-4ef2-a4a3-3bf55120c493/ang-3000-x-3000-px.png","author":"Hakeem Adebiyi","episode_count":214,"summary":"Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours","last_synced_at":"2026-07-21T14:19:54.367786+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155"},"episode":{"title":"#207 | The Ugly Baby Problem Every MedTech Founder Must Avoid When Exporting (For Clinicians)","slug":"207-the-ugly-baby-problem-every-medtech-founder-must-avoid-when-exporting-for-clinicians","published_at":"2026-06-25T05:00:00+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/207-the-ugly-baby-problem-every-medtech-founder-must-avoid-when-exporting-for-clinicians","show_page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","url":"https://healthcareexportaccelerator.com/","audio_url":"https://episodes.captivate.fm/episode/f8a71f77-c125-4970-8eb6-e59a69bb3d09.mp3","summary":"Have you ever built a MedTech solution that clinicians praised, only to discover that praise doesn't automatically lead to adoption, funding, or sales? Many clinician founders believe that solving a genuine clinical problem is enough to guarantee success. Unfortunately, healthcare is full of innovative products that never make it beyond a pilot programme. In this episode, Jordan Morrison explains why adoption must be designed into your MedTech product from day one and how founders can avoid the common traps that prevent great innovations from reaching patients. Listeners will discover: Why solving a clinical problem is only the first step towards successful MedTech adoption How to validate whether clinicians will actually use, fund, and champion your product The commercialization, funding, and adoption strategies that should be considered long before regulatory approval Play this episode now to learn how successful clinician founders turn clinical insight into commercially viable MedTech products that stand the best chance of real-world adoption. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.","meta_description":"Have you ever built a MedTech solution that clinicians praised, only to discover that praise doesn't automatically lead to adoption, funding, or sales? Ma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2582,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/episodes/207-the-ugly-baby-problem-every-medtech-founder-must-avoid-when-exporting-for-clinicians/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/207-the-ugly-baby-problem-every-medtech-founder-must-avoid-when-exporting-for-clinicians.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}