{"podcast":{"title":"Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth","slug":"clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","podcast_index_feed_id":3495155,"rss_url":"https://feeds.captivate.fm/hands-on-business-the-h/","website_url":"https://healthcareexportaccelerator.com/","image_url":"https://artwork.captivate.fm/2721c613-6ea8-4ef2-a4a3-3bf55120c493/ang-3000-x-3000-px.png","author":"Hakeem Adebiyi","episode_count":214,"summary":"Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours","last_synced_at":"2026-07-21T14:19:54.367786+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155"},"episode":{"title":"#196 | Why Clinicians Fail to Adopt Innovative Medical Devices And How To Engage Behavior Change for Success In Your Export Business","slug":"196-why-clinicians-fail-to-adopt-innovative-medical-devices-and-how-to-engage-behavior-change-for-success-in-your-export-business","published_at":"2026-05-19T05:00:00+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/196-why-clinicians-fail-to-adopt-innovative-medical-devices-and-how-to-engage-behavior-change-for-success-in-your-export-business","show_page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","url":"https://healthcareexportaccelerator.com/","audio_url":"https://episodes.captivate.fm/episode/d8fdf0fe-8333-4005-b80f-ea559f6e7dcc.mp3","summary":"Are you frustrated that clinically approved medical devices aren't gaining traction in healthcare? This episode dives deep into the gap between evidence and execution, revealing that it's often not the product, but the behavioral changes required for adoption that are overlooked. We challenge the common assumption that education alone will drive change. By listening, you'll discover: The key barriers to the adoption of medical devices in healthcare. How to approach behavior change for successful implementation. Strategies for improving clinician engagement. Tune in to discover how to turn your medical device into a success story in the healthcare market. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.","meta_description":"Are you frustrated that clinically approved medical devices aren't gaining traction in healthcare? This episode dives deep into the gap between evidence a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2863,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/episodes/196-why-clinicians-fail-to-adopt-innovative-medical-devices-and-how-to-engage-behavior-change-for-success-in-your-export-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/196-why-clinicians-fail-to-adopt-innovative-medical-devices-and-how-to-engage-behavior-change-for-success-in-your-export-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}