{"podcast":{"title":"Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth","slug":"clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","podcast_index_feed_id":3495155,"rss_url":"https://feeds.captivate.fm/hands-on-business-the-h/","website_url":"https://healthcareexportaccelerator.com/","image_url":"https://artwork.captivate.fm/2721c613-6ea8-4ef2-a4a3-3bf55120c493/ang-3000-x-3000-px.png","author":"Hakeem Adebiyi","episode_count":194,"summary":"Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours","last_synced_at":null,"page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155"},"episode":{"title":"#177 | 3 Reasons Clinicians Don’t Adopt Your Medical Device — And How to Fix Them","slug":"177-3-reasons-clinicians-don-t-adopt-your-medical-device-and-how-to-fix-them","published_at":"2026-03-12T05:00:00+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/177-3-reasons-clinicians-don-t-adopt-your-medical-device-and-how-to-fix-them","show_page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","url":"https://healthcareexportaccelerator.com/","audio_url":"https://episodes.captivate.fm/episode/743bb9c9-fc39-4ca9-be30-e4be060a98e6.mp3","summary":"Why do so many MedTech products look brilliant on paper — yet still fail to get adopted in hospitals? A strong product alone is rarely enough to win hospital adoption. Even when the clinical idea is sound, devices often stall because they are hard to use in real workflows, lack an internal champion, or fail to show enough value to justify the cost. In this episode, Hakeem speaks with Dr. Torrie O’Daniel to unpack the three most common reasons promising MedTech products don’t gain traction — and what founders can do differently to make real-world adoption far more likely. By listening, you’ll: Learn the three most common reasons hospital teams do not adopt MedTech products that initially look promising Understand how workflow fit, team-wide usability, and internal champions influence whether a device gets used consistently Discover what founders need to prove clinically and economically to build momentum and justify adoption Press play now to learn how to turn a promising MedTech product into one hospitals will actually use. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.","meta_description":"Why do so many MedTech products look brilliant on paper — yet still fail to get adopted in hospitals? A strong product alone is rarely enough to win hospi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2542,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/episodes/177-3-reasons-clinicians-don-t-adopt-your-medical-device-and-how-to-fix-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/177-3-reasons-clinicians-don-t-adopt-your-medical-device-and-how-to-fix-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}