{"podcast":{"title":"Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth","slug":"clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","podcast_index_feed_id":3495155,"rss_url":"https://feeds.captivate.fm/hands-on-business-the-h/","website_url":"https://healthcareexportaccelerator.com/","image_url":"https://artwork.captivate.fm/2721c613-6ea8-4ef2-a4a3-3bf55120c493/ang-3000-x-3000-px.png","author":"Hakeem Adebiyi","episode_count":194,"summary":"Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours","last_synced_at":null,"page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155"},"episode":{"title":"#174 | The  Smart Simple Move That Turns Medical Device Pilots Into Export-Ready Revenue","slug":"174-the-smart-simple-move-that-turns-medical-device-pilots-into-export-ready-revenue","published_at":"2026-03-03T05:00:00+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/174-the-smart-simple-move-that-turns-medical-device-pilots-into-export-ready-revenue","show_page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","url":"https://healthcareexportaccelerator.com/","audio_url":"https://episodes.captivate.fm/episode/158b8b66-6375-48d2-acf4-03a3b4de3a63.mp3","summary":"You’ve done the hard part. You’ve secured regulatory approval. You’ve got two pilot sites running. You’ve even got distributor interest. But sales still aren’t landing the way you expected. Now you’ve got 90 days. Limited runway. Board pressure building. And you can only prioritise one move. So what do you focus on? Do you activate the distributor and push for reach? Do you hire commercial support to build structure? Do you refine your messaging and economic case? Or do you double down somewhere else entirely? In this episode, we break down how clinician founders should prioritise when everything feels urgent — and why most MedTech businesses stall not because the product isn’t strong, but because the commercial leverage isn’t. You’ll discover: Why regulatory approval is permission — not traction The difference between interest and evidence (and why only one protects your runway) The hidden risk of activating distributors too early Why activity and progress are not the same thing The decision framework that turns early traction into scalable momentum If you’re a clinician building a Medical Device and trying to simplify your go-to-market strategy, this episode will challenge how you think about traction, revenue and exporting. Because the difference between a working prototype and an international MedTech business isn’t technical strength. It’s commercial proof. Hit play and decide what you would prioritise — before you hear what we would do. Message me via DM on Linkedin Book a 30 min discovery call for the Healthcare Export Accelerator Programme This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.","meta_description":"You’ve done the hard part. You’ve secured regulatory approval. You’ve got two pilot sites running. You’ve even got distributor interest. But sales still a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":632,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/episodes/174-the-smart-simple-move-that-turns-medical-device-pilots-into-export-ready-revenue/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/174-the-smart-simple-move-that-turns-medical-device-pilots-into-export-ready-revenue.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}