{"podcast":{"title":"Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth","slug":"clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","podcast_index_feed_id":3495155,"rss_url":"https://feeds.captivate.fm/hands-on-business-the-h/","website_url":"https://healthcareexportaccelerator.com/","image_url":"https://artwork.captivate.fm/2721c613-6ea8-4ef2-a4a3-3bf55120c493/ang-3000-x-3000-px.png","author":"Hakeem Adebiyi","episode_count":194,"summary":"Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours","last_synced_at":null,"page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155"},"episode":{"title":"#173 | Why getting regulatory approval won't guarantee commercial success, and the 1 thing you need to do to start getting sales instead","slug":"173-why-getting-regulatory-approval-won-t-guarantee-commercial-success-and-the-1-thing-you-need-to-do-to-start-getting-sales-instead","published_at":"2026-02-26T05:00:00+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/173-why-getting-regulatory-approval-won-t-guarantee-commercial-success-and-the-1-thing-you-need-to-do-to-start-getting-sales-instead","show_page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","url":"https://healthcareexportaccelerator.com/","audio_url":"https://episodes.captivate.fm/episode/a2cf1068-d268-489b-a26c-99e9d69e6e5f.mp3","summary":"Clinicians saying they love your product doesn’t mean hospitals will adopt it — and that gap is where clinician-led MedTech companies burn cash and lose momentum. In this episode, Hakeem is joined by Mark Tudor (20+ years in commercial leadership and advisory roles in medical devices) to break down why technically strong products stall after launch, how hospitals really decide what to buy, and how to build the commercial foundations that drive adoption, sales, and export readiness. Learn why commercial planning must run in parallel with product and regulatory work Understand what hospitals actually buy (risk management, simplicity, and economic clarity — not “better performance”) Get a practical lens for stakeholder mapping, validation beyond friendly opinions, and avoiding “inventor syndrome” Helping clinicians simplify their go-to-market strategy so they can stop guessing and turn their working prototypes into international MedTech businesses. Decision point scenario: You’re advising a clinician founder with regulatory approval, two pilot sites, one keen-but-unproven distributor, limited runway, and 90 days before board pressure. You can only prioritise one focus — what do you choose and why? (Mark answers in the next episode.) If you tell me whether you want this episode to lean harder into adoption , hospital buying decisions , or export/distributor readiness , I’ll pick the best 3 titles from above and tighten them even more. Message me via DM on Linkedin Book a 30 min discovery call for the Healthcare Export Accelerator Programme This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.","meta_description":"Clinicians saying they love your product doesn’t mean hospitals will adopt it — and that gap is where clinician-led MedTech companies burn cash and lose m…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2599,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/episodes/173-why-getting-regulatory-approval-won-t-guarantee-commercial-success-and-the-1-thing-you-need-to-do-to-start-getting-sales-instead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/173-why-getting-regulatory-approval-won-t-guarantee-commercial-success-and-the-1-thing-you-need-to-do-to-start-getting-sales-instead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}