{"podcast":{"title":"Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth","slug":"clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","podcast_index_feed_id":3495155,"rss_url":"https://feeds.captivate.fm/hands-on-business-the-h/","website_url":"https://healthcareexportaccelerator.com/","image_url":"https://artwork.captivate.fm/2721c613-6ea8-4ef2-a4a3-3bf55120c493/ang-3000-x-3000-px.png","author":"Hakeem Adebiyi","episode_count":194,"summary":"Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours","last_synced_at":null,"page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155"},"episode":{"title":"#172 | 5 Costly Mistakes Clinicians Make That Lose You Time And Money When Selecting an International Market for Your Medtech Product (And How To Avoid Them)","slug":"172-5-costly-mistakes-clinicians-make-that-lose-you-time-and-money-when-selecting-an-international-market-for-your-medtech-product-and-how-to-avoid-them","published_at":"2026-02-24T05:00:00+00:00","page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/172-5-costly-mistakes-clinicians-make-that-lose-you-time-and-money-when-selecting-an-international-market-for-your-medtech-product-and-how-to-avoid-them","show_page_url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155","url":"https://healthcareexportaccelerator.com/","audio_url":"https://episodes.captivate.fm/episode/e74a6cbc-2a69-49a8-8b26-6a171a43d1e3.mp3","summary":"If you only had 14 months of runway left, no international sales team, and one shot at entering a new export market… would you choose the one that looks impressive or the one that actually gives you the highest probability of revenue? Most MedTech founders believe they’re making rational expansion decisions but under pressure, choices get driven by ego, investor optics, or the allure of a “big” market. With limited runway, one wrong move can quietly burn capital and delay global traction. In the previous episode, you built your export business plan. Today, we pressure-test it. We walk through the exact scenario I posed and reveal which market actually wins when you apply disciplined strategy instead of ambition. In this episode, you’ll see exactly how to eliminate two markets and confidently choose the one most likely to generate traction within 12 months. By listening, you’ll: See how to apply your export business plan to eliminate the wrong markets with confidence Learn how to balance ambition with execution probability inside a 14-month runway Use a 180-day reality filter to validate traction before committing capital and credibility Press play now to learn how to choose the export market that compounds your growth not the one that drains your runway. Message me via DM on Linkedin Book a 30 min discovery call for the Healthcare Export Accelerator Programme This podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.","meta_description":"If you only had 14 months of runway left, no international sales team, and one shot at entering a new export market… would you choose the one that looks i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":654,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/episodes/172-5-costly-mistakes-clinicians-make-that-lose-you-time-and-money-when-selecting-an-international-market-for-your-medtech-product-and-how-to-avoid-them/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/clinician-to-ceo-export-your-medical-device-with-confidence-by-overcoming-go-to-market-roadblocks-for-medtech-growth-3495155/172-5-costly-mistakes-clinicians-make-that-lose-you-time-and-money-when-selecting-an-international-market-for-your-medtech-product-and-how-to-avoid-them.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}