{"podcast":{"title":"Cleinman Connect Podcast","slug":"cleinman-connect-podcast-6317562","podcast_index_feed_id":6317562,"rss_url":"https://feeds.captivate.fm/cleinman-connect-podcast/","website_url":"https://cleinman.com/","image_url":"https://artwork.captivate.fm/a88c3ffc-9ea2-4386-8f98-3d624a838ec5/Cleinman-Connect-Podcast-Artwork-2.jpg","author":"Cleinman Performance Partners","episode_count":81,"summary":"Owning and running a private optometry practice is challenging—but help is here! The Cleinman Connect Podcast offers valuable insights from independent optometrists/practice owners, practice managers, and industry experts. Each episode features top performers or industry experts who share their success strategies for navigating common business and operational hurdles to grow and enhance practices. From marketing tips and team management to succession planning and financial strategies, our experienced guests provide actionable advice tailored to private optometry practices. Tune in for a new episode on the 1st Wednesday of each month and stay ahead of the curve! Subscribe to the Cleinman Connect Podcast on Apple Podcasts, Google Podcasts, Spotify, and Amazon Music. Whether you're an established owner or manager, or just starting out, this podcast is a valuable resource for practice growth and professional development.","last_synced_at":"2026-09-16T14:24:01.088205+00:00","page_url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562"},"episode":{"title":"Why Your Practice Needs Video Marketing","slug":"why-your-practice-needs-video-marketing","published_at":"2026-07-29T06:00:00+00:00","page_url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562/why-your-practice-needs-video-marketing","show_page_url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562","url":"https://cleinman.com/cleinman-connect-podcast/why-your-practice-needs-video-marketing","audio_url":"https://episodes.captivate.fm/episode/aced30b9-2016-47ae-b5e0-eccbe5e4aafd.mp3","summary":"Lila Swiatylo is an Account Manager at Marketing4ECPs, a full-service digital marketing agency that helps specialized businesses build visibility and achieve their growth goals. With more than 14 years in marketing and customer service, she develops strategies for niche brands and helps clients build visibility. An expert in social media and video marketing, Lila also teaches eye care professionals to create engaging content for Instagram, TikTok, and YouTube. Her creative work and contribution to company culture earned POD Marketing’s Unicorn Award. In this episode… Video gives optometry practices a practical way to educate patients, show personality, and stay visible online. Still, many teams assume effective content requires polished production or confident presenters. How can practices make video marketing easier without sacrificing results? Drawing on her expertise in social media, content creation, and niche marketing, Lila Swiatylo recommends keeping video simple, authentic, and consistent. Practices can involve camera-shy employees through B-roll and voiceovers, adapt existing trends, and focus on one platform before expanding. Rather than chasing follower counts, Lila suggests tracking views, shares, watch time, and website clicks to see what drives attention and action. Captions can also support search visibility by helping Google connect videos with patient questions. A sustainable strategy comes from experimenting, learning from each post, and building trust over time. In this episode of the Cleinman Connect Podcast , Kim Carson talks with Lila Swiatylo, Account Manager at Marketing4ECPs, about why video marketing matters for optometry practices. Lila explains how to involve camera-shy staff, choose the right platforms, and measure meaningful results. She a…","meta_description":"Lila Swiatylo is an Account Manager at Marketing4ECPs, a full-service digital marketing agency that helps specialized businesses build visibility and achi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2805,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cleinman-connect-podcast-6317562/episodes/why-your-practice-needs-video-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562/why-your-practice-needs-video-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}