{"podcast":{"title":"Cleinman Connect Podcast","slug":"cleinman-connect-podcast-6317562","podcast_index_feed_id":6317562,"rss_url":"https://feeds.captivate.fm/cleinman-connect-podcast/","website_url":"https://cleinman.com/","image_url":"https://artwork.captivate.fm/a88c3ffc-9ea2-4386-8f98-3d624a838ec5/Cleinman-Connect-Podcast-Artwork-2.jpg","author":"Cleinman Performance Partners","episode_count":66,"summary":"Owning and running a private optometry practice is challenging—but help is here! The Cleinman Connect Podcast offers valuable insights from independent optometrists/practice owners, practice managers, and industry experts. Each episode features top performers or industry experts who share their success strategies for navigating common business and operational hurdles to grow and enhance practices. From marketing tips and team management to succession planning and financial strategies, our experienced guests provide actionable advice tailored to private optometry practices. Tune in for a new episode on the 1st Wednesday of each month and stay ahead of the curve! Subscribe to the Cleinman Connect Podcast on Apple Podcasts, Google Podcasts, Spotify, and Amazon Music. Whether you're an established owner or manager, or just starting out, this podcast is a valuable resource for practice growth and professional development.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562"},"episode":{"title":"4TheRecord Feature - How To Build a Strong Brand Patients Remember","slug":"4therecord-feature-how-to-build-a-strong-brand-patients-remember","published_at":"2026-04-08T06:00:00+00:00","page_url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562/4therecord-feature-how-to-build-a-strong-brand-patients-remember","show_page_url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562","url":"https://cleinman.com/cleinman-connect-podcast/4therecord-feature-how-to-build-a-strong-brand-patients-remember","audio_url":"https://episodes.captivate.fm/episode/95904043-a257-477e-a257-f8162c3ff9a9.mp3","summary":"Kevin Wilhelm is the CEO of Marketing4ECPs, a marketing agency that helps independent eye care practices grow through strategic branding, digital marketing, and patient acquisition. With extensive experience in the optometry industry, Kevin works closely with practice owners to develop strong brand identities that differentiate them in competitive markets. He is also an Amazon best-selling author of Click: Transform Your Business Through Digital Marketing . Sarah Nwaerondu is the VP of Marketing and Communications at Calgary Wild FC, the city’s professional women’s soccer team in the National Soccer League. Sarah’s background spans sports marketing with the Calgary Flames, entrepreneurial ventures like Rebel Muse Marketing, and expertise in digital marketing, bringing a creative and disruptive approach to brand-building. In this episode… A strong brand isn’t just seen, it’s felt. But what actually makes people remember you, and more importantly, trust you enough to come back? For Sarah Nwaerondu and Kevin Wilhelm, the answer is clear: it starts with intention and evolves through connection. Drawing from her experience building a professional sports brand from scratch, Sarah believes that a brand isn’t a logo, but a living identity shaped by how you show up, listen, and adapt. Kevin echoes this, emphasizing that consistency and clarity are what turn recognition into trust. Together, their insights reveal that memorable brands aren’t static — they grow alongside their audience and become something people genuinely connect with. In this episode of the Cleinman Connect Podcast , featuring 4TheRecord , Tyler Kemp is joined by Kevin Wilhelm of Marketing4ECPs and Sarah Nwaerondu of Calgary Wild FC, to discuss how to build a brand patients remember through consistency, trust,…","meta_description":"Kevin Wilhelm is the CEO of Marketing4ECPs, a marketing agency that helps independent eye care practices grow through strategic branding, digital marketin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3186,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cleinman-connect-podcast-6317562/episodes/4therecord-feature-how-to-build-a-strong-brand-patients-remember/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cleinman-connect-podcast-6317562/4therecord-feature-how-to-build-a-strong-brand-patients-remember.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}