{"podcast":{"title":"Cleaner Conversations","slug":"cleaner-conversations-7857420","podcast_index_feed_id":7857420,"rss_url":"https://api.riverside.com/hosting/fw5IL7me.rss","website_url":"cleaner.marketing","image_url":"https://hosting-media.riverside.com/media/podcasts/8d0b0f2e-a641-41ae-83f5-81ef54d3654a/logos/a5589098-1b38-464a-9c16-688f56721d8f.jpeg","author":"Cleaner Conversations","episode_count":5,"summary":"Cleaner Conversations is all about the owners and operators in the Dry Cleaning and Laundromat spaces. We’re sitting down with operators across the country to hear how they got started, what they’ve been through, and the stories you wouldn’t believe unless you heard them yourself. Real experiences, real challenges, and real insight into what it actually takes to survive and grow in this industry.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/cleaner-conversations-7857420"},"episode":{"title":"Cohen Wills: I Got Almost Everything Wrong","slug":"cohen-wills-i-got-almost-everything-wrong","published_at":"2026-05-10T23:15:11+00:00","page_url":"https://stenobird.com/podcast/cleaner-conversations-7857420/cohen-wills-i-got-almost-everything-wrong","show_page_url":"https://stenobird.com/podcast/cleaner-conversations-7857420","url":"https://api.riverside.com/hosting-analytics/media/1d22ce6a8862110aa60feb9c210205a1c369d8a5d1c1836a8308d6b8d7616a97/eyJlcGlzb2RlSWQiOiIyZDNkMmE4Ny01YjNkLTQ3ZjgtYTU1NS0zYjkyZjQ0MWFjN2EiLCJwb2RjYXN0SWQiOiI4ZDBiMGYyZS1hNjQxLTQxYWUtODNmNS04MWVmNTRkMzY1NGEiLCJhY2NvdW50SWQiOiI2OTYxMzg0OTI2YjJjYjZmYjY4YTAyNGYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmZTA1NWZmY2E3NDE0YjIzMzhiOGY5L3NhbS10YXlsb3JzLXN0dWRpby1NWjVkMy1jb21wb3Nlci0yMDI2LTUtOF9fMTctNDYtMzkubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/1d22ce6a8862110aa60feb9c210205a1c369d8a5d1c1836a8308d6b8d7616a97/eyJlcGlzb2RlSWQiOiIyZDNkMmE4Ny01YjNkLTQ3ZjgtYTU1NS0zYjkyZjQ0MWFjN2EiLCJwb2RjYXN0SWQiOiI4ZDBiMGYyZS1hNjQxLTQxYWUtODNmNS04MWVmNTRkMzY1NGEiLCJhY2NvdW50SWQiOiI2OTYxMzg0OTI2YjJjYjZmYjY4YTAyNGYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmZTA1NWZmY2E3NDE0YjIzMzhiOGY5L3NhbS10YXlsb3JzLXN0dWRpby1NWjVkMy1jb21wb3Nlci0yMDI2LTUtOF9fMTctNDYtMzkubXAzIn0=.mp3","summary":"We kick off Cleaner Conversation with Cohen Wills. Cohen didn’t enter the dry cleaning industry through a traditional path. What started as a concentration risk in another business quickly turned into a crash course in survival, customer acquisition, marketing, and adaptation when COVID hit shortly after entering the industry. In this episode of Cleaner Conversations, we talk through the story behind Sage Cleaners and Cleaner Marketing, including pickup & delivery growth, attribution, scaling customer acquisition, learning the dry cleaning business in real time, and the mindset required to keep pushing through failure and uncertainty. This is an honest conversation about growth, pressure, risk, marketing, and what it actually takes to build and scale in the garment care industry today. Topics Covered: • Entering dry cleaning before COVID • Building Sage Cleaners • The growth of pickup & delivery • Customer acquisition and attribution • Failure, pressure, and persistence • Marketing systems that actually work • The evolution of Cleaner Marketing • The future of dry cleaning and laundromats Subscribe for more conversations with operators, founders, marketers, and leaders across the garment care industry.","meta_description":"We kick off Cleaner Conversation with Cohen Wills. Cohen didn’t enter the dry cleaning industry through a traditional path. What started as a concentratio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3446,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cleaner-conversations-7857420/episodes/cohen-wills-i-got-almost-everything-wrong/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cleaner-conversations-7857420/cohen-wills-i-got-almost-everything-wrong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}