{"podcast":{"title":"Christopher Lochhead Follow Your Different™","slug":"christopher-lochhead-follow-your-different-325792","podcast_index_feed_id":325792,"rss_url":"https://lochhead.com/feed/podcast/","website_url":"https://lochhead.com/","image_url":"https://lochhead.com/wp-content/uploads/2018/12/lochheadartwork.png","author":"Christopher Lochhead","episode_count":300,"summary":"Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg","last_synced_at":"2026-09-20T08:20:18.149973+00:00","page_url":"https://stenobird.com/podcast/christopher-lochhead-follow-your-different-325792"},"episode":{"title":"434 97% of Consulting is Monkey-See-Monkey-Do. Gartner just Lost 70% Proving It | The Pirate Street Journal","slug":"434-97-of-consulting-is-monkey-see-monkey-do-gartner-just-lost-70-proving-it-the-pirate-street-journal","published_at":"2026-06-16T15:00:00+00:00","page_url":"https://stenobird.com/podcast/christopher-lochhead-follow-your-different-325792/434-97-of-consulting-is-monkey-see-monkey-do-gartner-just-lost-70-proving-it-the-pirate-street-journal","show_page_url":"https://stenobird.com/podcast/christopher-lochhead-follow-your-different-325792","url":"https://lochhead.com/fyd-97-percent-of-consulting-is-monkey-see-monkey-do-the-pirate-street-journal-2026/","audio_url":"https://media.blubrry.com/legends_and_losers/content.blubrry.com/legends_and_losers/434_FYD-97_of_consulting_is_monkey-see-monkey-do_PSJ_Episode_5_2026.mp3","summary":"On this episode of Christopher Lochhead: Follow Your Different , we talk about how the consulting and research industry is facing a reckoning. Gartner, once a $42 billion empire built on telling companies which technologies to buy, has shed more than $30 billion in market value. Trading around $155 per share after peaking at $551 in November 2020, Gartner represents something far bigger than one company’s misfortune. It is a warning signal to every knowledge worker and consulting firm that the traditional model of acquiring and reselling existing knowledge is being quietly dismantled by artificial intelligence. The Pirate Street Journal recently broke down this shift through a category design lens, and the conclusions are both uncomfortable and urgent for anyone whose career is built around advice, analysis, or strategic guidance. You’re listening to Christopher Lochhead: Follow Your Different . We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   When AI Gives Away What Consultants Used to Sell For decades, consulting firms like Gartner monetized a simple formula: gather knowledge, package it into reports and subscriptions, and charge companies handsomely for access. A $100,000 research subscription felt justified when getting that knowledge required significant time and access. That equation has fundamentally changed. The moment a business leader can ask an AI which CRM platform or security stack to buy and receive a well-reasoned, sourced answer in seconds for free, the traditional research subscription starts looking like a fax machine. As strategy thinker Roger Martin has noted, true strategy represents only about 3% of what large consulting firms actually produce. The remainin…","meta_description":"On this episode of Christopher Lochhead: Follow Your Different , we talk about how the consulting and research industry is facing a reckoning. Gartner, on…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2270,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/christopher-lochhead-follow-your-different-325792/episodes/434-97-of-consulting-is-monkey-see-monkey-do-gartner-just-lost-70-proving-it-the-pirate-street-journal/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/christopher-lochhead-follow-your-different-325792/434-97-of-consulting-is-monkey-see-monkey-do-gartner-just-lost-70-proving-it-the-pirate-street-journal.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}