{"podcast":{"title":"Chief Story Officer","slug":"chief-story-officer-7582078","podcast_index_feed_id":7582078,"rss_url":"https://feeds.captivate.fm/chief-story-officer/","website_url":"https://chief-story-officer.captivate.fm","image_url":"https://artwork.captivate.fm/5c9a86ba-88fe-4340-9e9c-48db40151749/Rob-Willis-Podcast-Art-1.png","author":"Rob D. Willis","episode_count":13,"summary":"Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of stories shifting team direction, clarifying strategy or closing deals. 🧠 Strategic frameworks to think about storytelling as part of business strategy ⚡ Practical takeaways you can use in your next meeting, pitch, or all-hands 🎙️ Diverse perspectives from CEOs, strategists, and operators who've cracked the code on strategic storytelling This isn't about crafting perfect presentations or learning narrative tricks. It's about understanding how stories shape decisions, drive alignment, and create measurable business impact. Who This Is For: Chief Story Officer is built for executives, senior leaders, and strategic thinkers who know that communication is more than a soft skill. If you're responsible…","last_synced_at":"2026-06-05T14:18:43.293670+00:00","page_url":"https://stenobird.com/podcast/chief-story-officer-7582078"},"episode":{"title":"Why Executives Lose Deals: The Left Brain Trap","slug":"why-executives-lose-deals-the-left-brain-trap","published_at":"2026-01-09T04:00:00+00:00","page_url":"https://stenobird.com/podcast/chief-story-officer-7582078/why-executives-lose-deals-the-left-brain-trap","show_page_url":"https://stenobird.com/podcast/chief-story-officer-7582078","url":"https://chief-story-officer.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/9ed15250-dac0-4480-8505-5cb21de102eb.mp3","summary":"Jeremy Connell-Waite, Global Communications Designer at IBM and author of \"The 109 Rules of Storytelling,\" joins the show to reveal why smart executives fail at persuasion. In this conversation, we explore the data behind failed pitches. Jeremy shares how he coached an executive who was losing 4 out of 5 deals to competitors—despite being eloquent, experienced, and well-paid. By mapping every word they used, Jeremy discovered they were trapped in left-brain communication: logic, ROI, and technical specs. Missing entirely? The emotional connection that drives decisions. You'll walk away with Jeremy's 6-part framework that balances left-brain content (inform, educate, solve) with right-brain storytelling (inspire, excite, challenge), the Jane Goodall principle of \"one sermon, 52 ways to preach it,\" and how to structure 90-minute business presentations like blockbuster movies using Blake Snyder's Save the Cat method. GUEST BIO & LINKS Jeremy Connell-Waite is a Global Communications Designer at IBM, speechwriter for executives, and author of \"The 109 Rules of Storytelling.\" He's trained with Al Gore as a Climate Reality Leader and created IBM's Communications Thinking™ system—using AI and neuroscience to help leaders tell better stories. Connect with Jeremy: LinkedIn: www.linkedin.com/in/jeremypaulwaite Website: betterstories.org (400+ free storytelling resources) Book: \"The 109 Rules of Storytelling\" Podcast: \"The Truth in Ten\" Blog: jeremy.earth BOOKS MENTIONED: \"Emotional Intelligence\" by Daniel Goleman \"Neuroscience for Leadership\" by Tara Swart \"Emotional Ignorance\" by Dr. Dean Burnett Harvard Business Review Emotional Intelligence Box Set \"Save the Cat\" by Blake Snyde \"The Creative Act\" by Rick Rubin ABOUT THE SHOW Chief Story Officer is a podcast about how stori…","meta_description":"Jeremy Connell-Waite, Global Communications Designer at IBM and author of \"The 109 Rules of Storytelling,\" joins the show to reveal why smart executives f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1766,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/chief-story-officer-7582078/episodes/why-executives-lose-deals-the-left-brain-trap/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/chief-story-officer-7582078/why-executives-lose-deals-the-left-brain-trap.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}