{"podcast":{"title":"Chief Story Officer","slug":"chief-story-officer-7582078","podcast_index_feed_id":7582078,"rss_url":"https://feeds.captivate.fm/chief-story-officer/","website_url":"https://chief-story-officer.captivate.fm","image_url":"https://artwork.captivate.fm/5c9a86ba-88fe-4340-9e9c-48db40151749/Rob-Willis-Podcast-Art-1.png","author":"Rob D. Willis","episode_count":13,"summary":"Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of stories shifting team direction, clarifying strategy or closing deals. 🧠 Strategic frameworks to think about storytelling as part of business strategy ⚡ Practical takeaways you can use in your next meeting, pitch, or all-hands 🎙️ Diverse perspectives from CEOs, strategists, and operators who've cracked the code on strategic storytelling This isn't about crafting perfect presentations or learning narrative tricks. It's about understanding how stories shape decisions, drive alignment, and create measurable business impact. Who This Is For: Chief Story Officer is built for executives, senior leaders, and strategic thinkers who know that communication is more than a soft skill. If you're responsible…","last_synced_at":"2026-06-05T14:18:43.293670+00:00","page_url":"https://stenobird.com/podcast/chief-story-officer-7582078"},"episode":{"title":"The Chief Storytelling Officer: Why Every Company Needs a Story Guardian","slug":"the-chief-storytelling-officer-why-every-company-needs-a-story-guardian","published_at":"2025-11-28T04:00:00+00:00","page_url":"https://stenobird.com/podcast/chief-story-officer-7582078/the-chief-storytelling-officer-why-every-company-needs-a-story-guardian","show_page_url":"https://stenobird.com/podcast/chief-story-officer-7582078","url":"https://chief-story-officer.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/4e01fe56-91d5-4ebb-8849-f1d32c3bcb15.mp3","summary":"Rain Bennett, award-winning filmmaker and fractional Chief Storytelling Officer, joins the show to discuss why storytelling isn't just marketing—it's strategy. In this conversation, we explore what a Chief Storytelling Officer actually does, how Nike used story listening to beat Adidas in the 1970s, and why misalignment kills trust faster than bad products. Rain shares his framework for building a brand narrative that guides every decision from product development to sales pitches. You'll walk away with a vision story exercise (resilient, inclusive, service-oriented), an understanding of how storytelling creates virality through community, and one framework for making sure every department tells the same story. KEY TOPICS What is a Chief Storytelling Officer and why companies need one [01:00] How Nike's Nelson Ferris built shoes by listening to high school track athletes [14:00] The ROI of storytelling: long-term growth vs. short-term metrics [08:00] Why misalignment between departments destroys trust [11:30] The three tests every vision story must pass [30:00] GUEST BIO & LINKS Rain Bennett is an award-winning filmmaker, author of \"Chief Storytelling Officer,\" and host of the Storytelling Lab podcast. He's conducted over 1,000 interviews in 20 years and now embeds himself in companies as a fractional Chief Storytelling Officer. Connect with Rain: Website: rainbennett.com Book: \"Chief Storytelling Officer\" [coming soon] Podcast: The Storytelling Lab ABOUT THE SHOW Chief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything. Real stories. Real impact. Every two weeks. CONNECT WITH ROB Website: robdwillis.com LinkedI…","meta_description":"Rain Bennett, award-winning filmmaker and fractional Chief Storytelling Officer, joins the show to discuss why storytelling isn't just marketing—it's stra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2363,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/chief-story-officer-7582078/episodes/the-chief-storytelling-officer-why-every-company-needs-a-story-guardian/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/chief-story-officer-7582078/the-chief-storytelling-officer-why-every-company-needs-a-story-guardian.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}