{"podcast":{"title":"Chief in Tech Deep Dive Shortcast","slug":"chief-in-tech-deep-dive-shortcast-7031655","podcast_index_feed_id":7031655,"rss_url":"https://media.rss.com/chief-in-tech-deep-dive/feed.xml","website_url":"https://www.womentech.net/","image_url":"https://media.rss.com/chief-in-tech-deep-dive/20240928_060926_239b5b331444d1dd87f00936cfec6608.png","author":"Executive Women in Tech (EWIT)","episode_count":39,"summary":"Chief in Tech Deep Dive is the AI-powered shortcast podcast that brings you up close with the women who are transforming the world of technology. Created and curated by Anna Radulovski and Ivo Radulovski , the founders of the WomenTech Network and Chief in Tech Summit , this podcast uncovers the personal stories of resilience, leadership, and innovation from the most influential women in tech . Each episode takes a deep dive into their journeys—exploring how they’ve navigated pivotal career moments, shattered glass ceilings, and mastered the art of leadership in a male-dominated industry. Expect inspiring conversations on topics like leveraging AI, digital transformation, business strategy, overcoming imposter syndrome, negotiating for your worth, building influential networks, and balancing a career with personal growth. With the support of AI-driven to enhance the storytelling, Chief in Tech Deep Dive brings Anna’s vision and the wisdom of leading women together in a powerful and thought-provoking narrative. Whether you're an executive, an aspiring leader, navigating a career pivot, or already climbing the ranks, Chief in Tech Deep Dive will equip you with the insights and strat…","last_synced_at":"2026-06-16T18:18:17.638696+00:00","page_url":"https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655"},"episode":{"title":"Chief in Tech S1E31 - Lauren Vaccarello : How Marketers Can Capture $27 Trillion in Assets","slug":"chief-in-tech-s1e31-lauren-vaccarello-how-marketers-can-capture-27-trillion-in-assets","published_at":"2026-04-22T15:14:26+00:00","page_url":"https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655/chief-in-tech-s1e31-lauren-vaccarello-how-marketers-can-capture-27-trillion-in-assets","show_page_url":"https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655","url":"https://rss.com/podcasts/chief-in-tech-deep-dive/2757889","audio_url":"https://content.rss.com/episodes/291651/2757889/chief-in-tech-deep-dive/2026_04_22_15_13_37_390c0d22-269b-4d04-8da6-c507ce544b5f.mp3","summary":"A new generation of consumers is reshaping the market—so how can brands truly connect with them? In this Chief in Tech Deep Dive session, Lauren Vaccarello (CMO, WEKA) explores how marketers can engage “Generation D”—a digital-first audience that values transparency, data, and purpose-driven brands. She shares how combining data-driven personalization with authentic messaging around social impact can help companies build trust and drive meaningful engagement at scale. From leveraging ratings and insights to aligning campaigns with customer values, this session reveals what it takes to win with today’s most influential consumers. If you’re looking to modernize your marketing strategy and connect with the next generation, this conversation is for you. Key Takeaways How transparency builds trust with digital-first consumers Using data to create personalized, impactful experiences Why aligning with social values drives stronger engagement How leading brands use data to market with purpose 🎧 Tune in to learn how to connect with a $27 trillion opportunity through smarter, values-driven marketing","meta_description":"A new generation of consumers is reshaping the market—so how can brands truly connect with them? In this Chief in Tech Deep Dive session, Lauren Vaccarell…","key_points":[],"chapters":[],"topics":[],"duration_seconds":872,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/chief-in-tech-deep-dive-shortcast-7031655/episodes/chief-in-tech-s1e31-lauren-vaccarello-how-marketers-can-capture-27-trillion-in-assets/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/chief-in-tech-deep-dive-shortcast-7031655/chief-in-tech-s1e31-lauren-vaccarello-how-marketers-can-capture-27-trillion-in-assets.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}