{"podcast":{"title":"CattleUSA Daily","slug":"cattleusa-daily-7200592","podcast_index_feed_id":7200592,"rss_url":"https://anchor.fm/s/ff140960/podcast/rss","website_url":"https://www.cattleusamedia.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42695032/42695032-1761960573553-3cce2b714c34c.jpg","author":"Lauren Moylan | Cattle USA","episode_count":417,"summary":"CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.","last_synced_at":"2026-09-16T02:17:35.385159+00:00","page_url":"https://stenobird.com/podcast/cattleusa-daily-7200592"},"episode":{"title":"396: The Fight to Keep Beef on America’s Dinner Table with Greg Hanes","slug":"396-the-fight-to-keep-beef-on-america-s-dinner-table-with-greg-hanes","published_at":"2026-08-19T11:00:00+00:00","page_url":"https://stenobird.com/podcast/cattleusa-daily-7200592/396-the-fight-to-keep-beef-on-america-s-dinner-table-with-greg-hanes","show_page_url":"https://stenobird.com/podcast/cattleusa-daily-7200592","url":"https://podcasters.spotify.com/pod/show/cattleusa/episodes/396-The-Fight-to-Keep-Beef-on-Americas-Dinner-Table-with-Greg-Hanes-e3nh0s9","audio_url":"https://anchor.fm/s/ff140960/podcast/play/124338505/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-17%2F430001754-44100-2-b4d187862304c.mp3","summary":"On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Greg Hanes, CEO of the Cattlemen’s Beef Board, to discuss the beef checkoff, beef demand, and how producer dollars are being used to support the beef industry. Greg explains how the beef checkoff works, how programs are selected and funded, and how producer committees help determine where dollars are invested. He also discusses how the Beef Board measures program performance and return on investment.The conversation also explores beef demand, consumer research, beef promotion, international marketing, and why collaboration across the beef supply chain is critical to keeping consumers choosing beef.Links:BEEF: https://www.beefitswhatsfordinner.com/Beef Board: https://www.beefboard.org/CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways: - The Beef Board's primary goal is driving demand for beef- Producer checkoff dollars fund research, promotion, education, and other programs- Pr…","meta_description":"On today’s episode of the Cattle USA Daily Podcast, Lauren Moylan welcomes Greg Hanes, CEO of the Cattlemen’s Beef Board, to discuss the beef checkoff, be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1332,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/396-the-fight-to-keep-beef-on-america-s-dinner-table-with-greg-hanes/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cattleusa-daily-7200592/396-the-fight-to-keep-beef-on-america-s-dinner-table-with-greg-hanes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}