{"podcast":{"title":"CattleUSA Daily","slug":"cattleusa-daily-7200592","podcast_index_feed_id":7200592,"rss_url":"https://anchor.fm/s/ff140960/podcast/rss","website_url":"https://www.cattleusamedia.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42695032/42695032-1761960573553-3cce2b714c34c.jpg","author":"Lauren Moylan | Cattle USA","episode_count":376,"summary":"CattleUSA Daily delivers fast, factual insight into cattle markets, sale barn results, and beef industry trends across the U.S. Hosted by producers and professionals who live the business, each episode breaks down feeder and fat cattle prices, futures movement, packer demand, weather impacts, and export shifts shaping today’s beef economy. From ranch-level realities to national market drivers, CattleUSA Daily is the trusted source for livestock news, market analysis, and ag insight that helps producers make confident, informed decisions every day.","last_synced_at":"2026-07-21T00:17:57.454177+00:00","page_url":"https://stenobird.com/podcast/cattleusa-daily-7200592"},"episode":{"title":"368: The Man Who Changed Cattle Marketing Forever with Superior Livestock Auction's Jim Odle","slug":"368-the-man-who-changed-cattle-marketing-forever-with-superior-livestock-auction-s-jim-odle","published_at":"2026-07-13T11:00:00+00:00","page_url":"https://stenobird.com/podcast/cattleusa-daily-7200592/368-the-man-who-changed-cattle-marketing-forever-with-superior-livestock-auction-s-jim-odle","show_page_url":"https://stenobird.com/podcast/cattleusa-daily-7200592","url":"https://podcasters.spotify.com/pod/show/cattleusa/episodes/368-The-Man-Who-Changed-Cattle-Marketing-Forever-with-Superior-Livestock-Auctions-Jim-Odle-e3m09th","audio_url":"https://anchor.fm/s/ff140960/podcast/play/122742129/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-12%2F427832486-44100-2-9bec984791958.m4a","summary":"In this special Hall of Fame edition of the Cattle USA Daily Podcast, Lauren sits down with 2026 Cattle Marketing Hall of Fame inductee Jim Odle, the visionary whose ideas helped transform livestock marketing through the creation of video auctions and what would eventually become Superior Livestock. From humble beginnings sorting cattle in a sale barn after losing his crop to hail, to pioneering one of the most influential innovations in cattle marketing history, Jim shares the story behind a career built on grit, integrity, and a relentless desire to serve cattle producers. He also reflects on the importance of local livestock markets, embracing innovation, and leaving the industry better than he found it. Links: Superior Livestock Auction: https://superiorlivestock.com/ Jim Odle Cowboy Church TV: https://cowboychurch.tv/about/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m ⁠CattleUSA Website - https://www.cattleusa.com/ CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share Facebook - https://www.facebook.com/cattleusamedia Instagram - https://www.instagram.com/cattleusa.media/ Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g CattleUSA Media - https://www.cattleusamedia.com/ Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco The Next Generation Podcast Website - https://www.thenextgenag.com/ Key Takeaways: Jim Odle shares how a chance opportunity at a local sale barn…","meta_description":"In this special Hall of Fame edition of the Cattle USA Daily Podcast, Lauren sits down with 2026 Cattle Marketing Hall of Fame inductee Jim Odle, the visi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1341,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cattleusa-daily-7200592/episodes/368-the-man-who-changed-cattle-marketing-forever-with-superior-livestock-auction-s-jim-odle/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cattleusa-daily-7200592/368-the-man-who-changed-cattle-marketing-forever-with-superior-livestock-auction-s-jim-odle.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}