{"podcast":{"title":"Carrot Cashflow","slug":"carrot-cashflow-5293661","podcast_index_feed_id":5293661,"rss_url":"https://feeds.libsyn.com/407870/rss","website_url":"https://www.paperpot.co/farm-podcast","image_url":"https://static.libsyn.com/p/assets/4/b/1/a/4b1a22881db184e1e55e3c100dce7605/Carrot_Cashflow.jpg","author":"The Modern Grower Podcast Network","episode_count":126,"summary":"Carrot Cashflow is the first 100% business-focused podcast for small-scale farmers and market gardeners. Learn how to market your farm products better, increase sales, and get more customers. This show is for anyone who wants to run a farm business profitably. Each episode explores a farm business topic. Some episodes feature guests where we talk with a beginning or experienced farmer, diving deep into their story to determine what makes their farm successful. I focus on farming challenges and struggles, sales and marketing, social media marketing, farm startup, market selection, and work-life balance. Hosted and produced by Diego Footer's Modern Grower Podcast Network. Diego is also the co-author of the book Ready Farmer One.","last_synced_at":"2026-09-07T22:18:15.171562+00:00","page_url":"https://stenobird.com/podcast/carrot-cashflow-5293661"},"episode":{"title":"$130K/Year Selling Lettuce & Still Turns Down Customers","slug":"130k-year-selling-lettuce-still-turns-down-customers","published_at":"2026-06-12T09:30:00+00:00","page_url":"https://stenobird.com/podcast/carrot-cashflow-5293661/130k-year-selling-lettuce-still-turns-down-customers","show_page_url":"https://stenobird.com/podcast/carrot-cashflow-5293661","url":"https://carrotcashflow.libsyn.com/130kyear-selling-lettuce-still-turns-down-customers","audio_url":"https://traffic.libsyn.com/secure/carrotcashflow/CC_-_130k_farm.mp3?dest-id=3374918","summary":"Michael Russo spent 20 years as a chef working 80-hour weeks, sometimes 100. He walked away at 40 with no farming experience, no degree, and no business background. First real growing season: $2,100 in his best week ($600 restaurant, $1,500 farmer's market). Even off weeks with groundhog damage, he pushed $1,000. He spent $30,000 on equipment in year one...all cash from his previous career, no debt. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com .","meta_description":"Michael Russo spent 20 years as a chef working 80-hour weeks, sometimes 100. He walked away at 40 with no farming experience, no degree, and no business b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":828,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/carrot-cashflow-5293661/episodes/130k-year-selling-lettuce-still-turns-down-customers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/carrot-cashflow-5293661/130k-year-selling-lettuce-still-turns-down-customers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}