{"podcast":{"title":"Car Dealership Guy Podcast","slug":"car-dealership-guy-podcast-6241497","podcast_index_feed_id":6241497,"rss_url":"https://feeds.megaphone.fm/CREUR4523040176","website_url":"https://dealershipguy.com","image_url":"https://megaphone.imgix.net/podcasts/d389154e-056d-11ee-aed4-531a4368a26c/image/a7b72d00e1ebf7b180be8d98efeff9fb.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Car Dealership Guy","episode_count":570,"summary":"The Car Dealership Guy Podcast Network is your front-row seat to the people, companies, and trends shaping the future of automotive retail—delivered across three focused formats: The Car Dealership Guy Podcast (Tuesdays & Thursdays) Hosted by Yossi Levi, these deep-dive interviews feature top dealers, operators, and innovators driving the industry forward. Daily Dealer Live (Mondays, Wednesdays & Fridays) Our live-streamed show, also released here in audio format, brings real-time news, sharp takes, and high-impact guests—think CNBC for car dealers. Industry Spotlight Hosted by Sam D’Arc, this segment highlights standout dealerships and vendors with tactical insights and stories from the front lines. Follow us on X, LinkedIn, Instagram, Facebook, and YouTube for highlights and behind-the-scenes content from every episode.","last_synced_at":"2026-09-22T18:17:08.288337+00:00","page_url":"https://stenobird.com/podcast/car-dealership-guy-podcast-6241497"},"episode":{"title":"\"That's Flushed Money!\" What ChatGPT Really Looks for Before Recommending a Dealer (+ How to Fix It) | Zach Billings, CEO at Wikimotive","slug":"that-s-flushed-money-what-chatgpt-really-looks-for-before-recommending-a-dealer-how-to-fix-it-zach-billings-ceo-at-wikimotive","published_at":"2026-09-03T09:05:00+00:00","page_url":"https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/that-s-flushed-money-what-chatgpt-really-looks-for-before-recommending-a-dealer-how-to-fix-it-zach-billings-ceo-at-wikimotive","show_page_url":"https://stenobird.com/podcast/car-dealership-guy-podcast-6241497","url":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR3184136967.mp3","audio_url":"https://chrt.fm/track/C6AG88/traffic.megaphone.fm/CREUR3184136967.mp3","summary":"Zach Billings is the CEO of Wikimotive, a search marketing agency he has led for over two decades, building it into a bootstrapped, U.S.-based team of 50 professional writers serving dealers across the country. Free of outside investors, Wikimotive recently ran an all-staff exercise to rewrite its mission statement around a single measure, dealer outcomes rather than its own bottom line, and it has pruned services, including a legacy organic Facebook management product, once they stopped producing results. Topics: 01:15 ChatGPT Visibility Is The New Goal. 04:35 Content Beats Technical SEO. 07:55 AI Slop Makes Dealers Identical. 14:10 50 Writers Beat AI Repetition. 21:50 AI Search Is Only 1% Of Pie. 27:10 PMax Campaigns Waste Dealer Money. 38:30 Vendor Consistency Beats Chasing Shiny. This episode is brought to you by: 1. 800% Elite Auto Club - 800% Elite Auto is a whole-dealership solution. Get started today @ here. 2. CDG Circles - Connect with verified dealers all inside the CDG Platform. Learn more @ ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. 3. Wikimotive - Wikimotive delivers organic and paid search solutions to hundreds of dealerships from rural rooftops to multiple top-5 national dealers. Visit @ here for more info. Check out Car Dealership Guy’s stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…","meta_description":"Zach Billings is the CEO of Wikimotive, a search marketing agency he has led for over two decades, building it into a bootstrapped, U.S.-based team of 50…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2943,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/car-dealership-guy-podcast-6241497/episodes/that-s-flushed-money-what-chatgpt-really-looks-for-before-recommending-a-dealer-how-to-fix-it-zach-billings-ceo-at-wikimotive/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/car-dealership-guy-podcast-6241497/that-s-flushed-money-what-chatgpt-really-looks-for-before-recommending-a-dealer-how-to-fix-it-zach-billings-ceo-at-wikimotive.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}