{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"Voice of the Customer: The Overlooked Engine Behind Scalable Growth","slug":"voice-of-the-customer-the-overlooked-engine-behind-scalable-growth","published_at":"2026-04-29T13:35:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/voice-of-the-customer-the-overlooked-engine-behind-scalable-growth","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/1447611b-34c6-4931-b031-0f16e51e2429.mp3","summary":"Episode #284: Atri Chatterjee, Chief Marketing Officer at DigiCert, explains why trust is central to scalable growth. He shares how customer proof, platform value, and consistent delivery create stronger buying confidence. The conversation also explores AI, security, and evolving expectations. It offers practical lessons for modern growth leaders. “The voice of the customer is really important because we want to be able to see how that particular product and solution we’ve built manifests with the customer and what value they’re seeing there.” - Atri Chatterjee In this episode, Atri shares how trust is built through product performance, customer proof, and consistent execution. He explains why marketers must translate technical value into business outcomes that buyers understand. The conversation also explores how platform thinking, AI readiness, and adaptability help leaders create sustainable growth in fast-changing markets. Follow Atri Chatterjee on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #284: Atri Chatterjee, Chief Marketing Officer at DigiCert, explains why trust is central to scalable growth. He shares how customer proof, platfo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1895,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/voice-of-the-customer-the-overlooked-engine-behind-scalable-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/voice-of-the-customer-the-overlooked-engine-behind-scalable-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}