{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The Trust-First Advantage in Modern B2B Growth","slug":"the-trust-first-advantage-in-modern-b2b-growth","published_at":"2026-03-17T15:55:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-trust-first-advantage-in-modern-b2b-growth","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/e00f5baa-de9d-4e73-bcfd-784e00b593e6.mp3","summary":"Episode #269: Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon Infotech, explore why trust must come before selling in modern B2B environments. They explain how leaders who invest time in building authentic relationships create stronger opportunities for collaboration, long-term partnerships, and sustained growth across industries. Their discussion highlights how genuine engagement, community building, and human connection allow organizations to develop meaningful credibility that influences buying decisions and strengthens professional networks over time. “Be comfortable building relationships first and building trust first. You can design strategies and frameworks all day long, but in the end you still have to go out, invest the time, and put in the work required to develop real relationships.” - Seth Carpien In this episode, Seth and Misti unpack why trust is not a soft idea in B2B growth, but a practical advantage that shapes buying decisions, strengthens executive relationships, and creates long-term opportunities. They share how authentic engagement, consistency, and community building help leaders move beyond transactional selling and build lasting credibility. Follow Seth Carpien on LinkedIn Follow Misti Fragen on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #269: Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon Infote…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1851,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-trust-first-advantage-in-modern-b2b-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-trust-first-advantage-in-modern-b2b-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}