{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":339,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-09-18T06:21:34.743365+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The Right Go-to-Market Tension Is a Growth Advantage","slug":"the-right-go-to-market-tension-is-a-growth-advantage","published_at":"2026-09-11T17:25:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-right-go-to-market-tension-is-a-growth-advantage","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/ffbd1c57-75df-4ece-9814-ec266e111628.mp3","summary":"Episode #337: Maxime Guirauton, Vice President, Global Head of Marketing and Sales Development at Visa Direct, explains why growth extends beyond the initial sale. He shares how connected marketing, sales development, brand, and customer success teams improve customer value and revenue outcomes. The conversation explores the bow-tie journey, buyer trust, opportunity quality, and healthy commercial tension. “Bringing together marketing and sales development into one department is when you create a healthy tension between sales and marketing. The power of marketing is bringing all of this together to serve your business and act as a business partner.” - Maxime Guirauton Maxime explains why sustainable revenue depends on treating the sale as the midpoint of the customer journey. He shares how SDRs can improve opportunity quality, how brand investment earns trust before buyers enter the market, and why marketing must connect the entire commercial system. The result is stronger customer value, better conversion, and a more credible growth function. Follow Maxime Guirauton on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #337: Maxime Guirauton, Vice President, Global Head of Marketing and Sales Development at Visa Direct, explains why growth extends beyond the init…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1644,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-right-go-to-market-tension-is-a-growth-advantage/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-right-go-to-market-tension-is-a-growth-advantage.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}