{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The New Rules to Sustainable Growth","slug":"the-new-rules-to-sustainable-growth","published_at":"2026-06-17T13:45:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-new-rules-to-sustainable-growth","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/191cb79e-4037-453c-95f7-0fc2c189a056.mp3","summary":"Episode #306: Julie Zwissler, Global Chief Marketing Officer at Office Beacon LLC, shares why trust, relationships, and internal alignment have become the foundation of sustainable growth. She explains how the Connector Economy is changing the way businesses build partnerships and generate opportunities. The conversation explores trusted ecosystems, executive leadership alignment, and the growing importance of personal brands. Julie also discusses how organizations can achieve scalable growth by focusing on relationships rather than transactions. \"We're turning to people that we trust. I've really started focusing on what a trusted ecosystem looks like and how we can build this in the business world so that you can help grow and scale your business.\" — Julie Zwissler This conversation explores why traditional growth strategies are becoming less effective in an increasingly complex buying environment. Julie explains how trusted networks, meaningful relationships, and organizational alignment create competitive advantages that technology alone cannot replicate. The discussion offers practical insights for leaders looking to build stronger brands, deeper partnerships, and more sustainable growth engines. Follow Julie Zwissler on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #306: Julie Zwissler, Global Chief Marketing Officer at Office Beacon LLC, shares why trust, relationships, and internal alignment have become the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1885,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-new-rules-to-sustainable-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-new-rules-to-sustainable-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}