{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The New Rules of B2B Sales Leadership","slug":"the-new-rules-of-b2b-sales-leadership","published_at":"2026-06-25T14:30:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-new-rules-of-b2b-sales-leadership","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/d89de721-09a3-437c-a3ea-0733cbd718ee.mp3","summary":"Episode #308: Mark Crompton, Outsourced CRO and Fractional VP of Sales and Consultant at Sales Xceleration, explains why many growing companies invest heavily in operations while underinvesting in the very function responsible for generating revenue. He shares how leadership, accountability, documented processes, and modern sales tools create sustainable growth. The conversation also explores how customer expectations have changed and why continuous communication has become a competitive advantage. \"Invest in your sales team. Invest in good people, tools, and processes. Don't wait till it's too late. You've got to start today to make those changes and improvements with your sales team and invest now.\" — Mark Crompton This conversation explores why successful sales organizations are built intentionally rather than accidentally. Mark discusses how sales leaders create repeatable growth through coaching, accountability, strong company culture, and documented sales processes. He also explains how AI, CRM platforms, and modern communication tools help sales teams respond faster, build stronger customer relationships, and adapt to today's evolving B2B buying journey. Follow Mark Crompton on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #308: Mark Crompton, Outsourced CRO and Fractional VP of Sales and Consultant at Sales Xceleration, explains why many growing companies invest hea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1854,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-new-rules-of-b2b-sales-leadership/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-new-rules-of-b2b-sales-leadership.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}