{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The New Board Agenda to Achieve Growth","slug":"the-new-board-agenda-to-achieve-growth","published_at":"2026-05-27T14:35:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-new-board-agenda-to-achieve-growth","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/5cb6261f-6247-42e3-818d-21dbe5011435.mp3","summary":"Episode #298: Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales, marketing, brand, and customer understanding work together to drive sustainable growth. He also explains why disruptive thinking is necessary to reinvent the way organizations approach growth. “We should actively be looking at disruptive approaches to the way we think about growth.” - Richard O'Connor This conversation explores why shared commercial objectives are replacing siloed departmental goals in modern B2B organizations. Richard breaks down why the traditional funnel no longer reflects real buyer behavior and why brand trust increasingly determines who gets considered before formal buying begins. The discussion also highlights how AI can help organizations uncover hidden customer insights at scale while helping growth teams stay closer to customer realities. Follow Richard O'Connor on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #298: Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B org…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1838,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-new-board-agenda-to-achieve-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-new-board-agenda-to-achieve-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}