{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The Hidden Revenue Cost of Executive Misalignment","slug":"the-hidden-revenue-cost-of-executive-misalignment","published_at":"2026-03-30T14:45:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-hidden-revenue-cost-of-executive-misalignment","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/47f0b45c-acd4-40a9-829a-628dfc0b4a1a.mp3","summary":"Episode #275: Tracy Hansen, Chief Marketing Officer at SBI, The Growth Advisory, explains why executive alignment is the top barrier to sustainable growth. She describes how leadership teams often approach the same problem from different functional lenses. She shares why this creates friction across departments and slows execution. She also outlines practical ways leaders can align around shared outcomes and operate as one team. “Alignment is possible. It is not an impossible goal. It takes time, it takes trust, it takes accountability, and it takes clarity. Alignment is absolutely possible, and everybody should be striving to achieve it.” - Tracy Hansen In this conversation, Tracy explains why executive alignment is the most overlooked barrier to revenue growth. She outlines how functional thinking creates friction, why leadership teams unintentionally work against each other, and how structured alignment around shared outcomes improves execution speed, decision-making, and long-term growth performance across the organization. Follow Tracy Hansen on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #275: Tracy Hansen, Chief Marketing Officer at SBI, The Growth Advisory, explains why executive alignment is the top barrier to sustainable growth…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1847,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-hidden-revenue-cost-of-executive-misalignment/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-hidden-revenue-cost-of-executive-misalignment.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}